Icing on the Cake Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Icing on the Cake's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Icing on the Cake.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Icing on the Cake
App Name : Icing on the Cake
Logo：
OS : iOS
Network : Audience Network,AppLovin,Google Ads(Admob)
Developer : Lion Studios
Publisher : GulogGratis,Fotor - Photo Editor&Collage,OLX Classifieds,Tap Tap Music-Pop Songs,开箱模拟器 for 皇室战争,Un día más culto,MakeupPlus - Virtual Makeup,appsGratis
Total creative ads during the time period : 879
Duration : 625
Popularity : 75,290
Check ASO Keywords of Icing on the Cake
2. Icing on the Cake’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Icing on the Cake in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Icing on the Cake in the recent period. As of 2021-04-25, among the Icing on the Cake‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-25, Icing on the Cake's the proportion of networks impressions are placed like this:
Mobvista's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-25, Icing on the Cake‘s network with the most ads is Mobvista and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Icing on the Cake
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Icing on the Cake. We can see some advertising trends.
Top 1 Ad Creative of Icing on the Cake
Ad Details ：
Headline ：Icing On The Cake
Text ：Most Oddly Satisfying Experience For Your PhoneIce & Smooth Multi Colored C......
Top 2 Ad Creative of Icing on the Cake
Ad Details ：
Headline ：Icing On The Cake
Text ：Most Oddly Satisfying Experience For Your PhoneIce & Smooth Multi Colored C......
Top 3 Ad Creative of Icing on the Cake
Ad Details ：
Headline ：Icing On The Cake
Text ：Ice that CAKE 👀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 168 | 145 |
| Popularity | 820 | 801 | 725 |
| Dimensions | 1200 x 627 | 1200 x 627 | 320 x 400 |
| Creative Type | Image | Image | Video |
| Network | Mobvista | Mobvista | Audience Network |
| Related Ads | 2 | 2 | 3 |
| Countries | United States,Australia,United Kingdom,Canada | United States,Canada,Australia,United Kingdom | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Icing on the Cake in recent advertising is Mobvista, and the main creative type is Image.
In conclusion: The above is a free Icing on the Cake's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Icing on the Cake, you can click the app name below to view related reports, or you can find more info in ASOTools.