ICQ New: Messenger & Chat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ICQ New: Messenger & Chat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ICQ New: Messenger & Chat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ICQ New: Messenger & Chat
App Name : ICQ New: Messenger & Chat
Logo：
OS : iOS
Network : Twitter
Developer : ICQ
Publisher :
Total creative ads during the time period : 86
Duration : 109
Popularity : 4,589
Check ASO Keywords of ICQ New: Messenger & Chat
2. ICQ New: Messenger & Chat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ICQ New: Messenger & Chat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ICQ New: Messenger & Chat in the recent period. As of 2020-08-18, among the ICQ New: Messenger & Chat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, ICQ New: Messenger & Chat's the proportion of networks impressions are placed like this:
Twitter's proportion is 0,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-18, ICQ New: Messenger & Chat‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ICQ New: Messenger & Chat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ICQ New: Messenger & Chat. We can see some advertising trends.
Top 1 Ad Creative of ICQ New: Messenger & Chat
Ad Details ：
Headline ：ICQ New: Умный мессенджер
Text ：Попробуй новый ICQ!🍀 Теперь общаться стало еще удобнее👍
Top 2 Ad Creative of ICQ New: Messenger & Chat
Ad Details ：
Headline ：ICQ New: Умный мессенджер
Text ：Попробуй новый ICQ!🍀 Теперь общаться стало еще удобнее👍
Top 3 Ad Creative of ICQ New: Messenger & Chat
Ad Details ：
Headline ：ICQ: Мессенджер и видеозвонки
Text ：Попробуй новый ICQ!🍀 Здесь много классных фишек для общения с друзьями👍
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 42 | 2 |
| Popularity | 119 | 119 | 54 |
| Dimensions | 720 x 720 | 1080 x 1080 | 720 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for ICQ New: Messenger & Chat in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free ICQ New: Messenger & Chat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ICQ New: Messenger & Chat, you can click the app name below to view related reports, or you can find more info in ASOTools.