idealista Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the idealista's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps idealista.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of idealista

App Name : idealista



OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Idealista, S.A.

Publisher : Instagram,Facebook,GulogGratis,开箱模拟器 for 皇室战争,POTO - Photo Collage Editor,Un día más culto,appsGratis

Total creative ads during the time period : 3,568

Duration : 1,915

Popularity : 606,082

Check ASO Keywords of idealista

2. idealista’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser idealista in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of idealista in the recent period. As of 2021-03-14, among the idealista‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, idealista's the proportion of networks impressions are placed like this:

Facebook's proportion is 33.33%,

Instagram's proportion is 33.33%,

Messenger's proportion is 33.33%,

's proportion is ,

's proportion is .

In the date of 2021-03-14, idealista‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of idealista

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of idealista. We can see some advertising trends.

Top 1 Ad Creative of idealista

Ad Details :

Headline :idealista

Text :Dibuja dónde quieres vivir

Top 2 Ad Creative of idealista

Ad Details :

Headline :idealista

Text :Dibuja dónde quieres vivir

Top 3 Ad Creative of idealista

Ad Details :

Headline :Negócios que não podes perder de casas com desconto

Text :Os preços das casas estão a começar a subir em Portugal, mas ainda há boas oportunidades no mercado, como estas que agora te apresentamos.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 960 1,044 1,140
Popularity 1,000 1,000 1,000
Dimensions 600 x 314 1200 x 628 600 x 313
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Spain,Italy,Portugal,United States,France Spain,Italy,Portugal Portugal
Language Spanish Spanish Portuguese

Through the above analysis, we can see that the most effective channel for idealista in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free idealista's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to idealista, you can click the app name below to view related reports, or you can find more info in ASOTools.