Idle Arks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Arks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Arks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Arks
App Name : Idle Arks
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : 杭州守柔网络技术有限公司
Publisher : Instagram,Facebook,宠物星球:宠物宝贝收集版,Royale Summoners - War Of Dragon And Monster,Fantasy Baby Animals FREE,Skin Creator 3D for Minecraft
Total creative ads during the time period : 10,000
Duration : 154
Popularity : 1,368,414
Check ASO Keywords of Idle Arks
2. Idle Arks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Arks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Arks in the recent period. As of 2021-03-15, among the Idle Arks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Idle Arks's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.32%,
Instagram's proportion is 25.21%,
Audience Network's proportion is 24.84%,
Messenger's proportion is 24.63%,
's proportion is .
In the date of 2021-03-15, Idle Arks‘s network with the most ads is Facebook and its proportion is 25.15%.
3. Top 3 Ad Creative Analysis of Idle Arks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Arks. We can see some advertising trends.
Top 1 Ad Creative of Idle Arks
Ad Details ：
Headline ：❤️❤️❤️ Excellent！
Text ：🏩🏩🏩Rebuilding cities, and exploring unknown civilizations!
Top 2 Ad Creative of Idle Arks
Ad Details ：
Headline ：❤️❤️❤️ Excellent！
Text ：🏩🏩🏩Rebuilding cities, and exploring unknown civilizations!
Top 3 Ad Creative of Idle Arks
Ad Details ：
Headline ：❤️❤️❤️ Excellent！
Text ：🏩🏩🏩Rebuilding cities, and exploring unknown civilizations!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 148 | 148 | 148 |
| Popularity | 957 | 950 | 949 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Afghanistan,Kuwait,Brazil,Myanmar,Switzerland,Poland,Vietnam,Egypt,Indonesia,Turkey,Russia,Jordan,India,Philippines,Iraq,Argentina,Taiwan,Cambodia,Romania,Netherlands | Slovenia,Ireland,Ecuador,Monaco,Denmark,Estonia,Palestine,Guinea,Mexico,Gambia,Reunion,Kenya,Czech,Georgia,Mongolia,Panama,Cote d'lvoire,New Zealand,Macedonia | Maldives,Gambia,Seychelles,United States,Turkey,Reunion,Mexico,Gabon,Madagascar,Fiji,Bahamas,Nepal,Moldavia,Kenya,Morocco,New Caledonia,Palestine,Iceland,Guatemala,China |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Idle Arks in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Idle Arks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Arks, you can click the app name below to view related reports, or you can find more info in ASOTools.