Idle City Empire Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Idle City Empire's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle City Empire.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Idle City Empire

App Name : Idle City Empire


Idle City Empire-SocialPeta

OS : Android

Network : AppLovin,Chartboost,Audience Network

Developer : Futureplay

Publisher : Juggling Mondial in the desert,Piggy Pile,Strawberry Shortcake Ice Cream Island,Talking Tom Pool - Puzzle Game,Fancy Makeup Shop,Princess PJ Party,Rock the School - Class Clown,Craftworld : Build Craft,Tiny Roads - Vehicle Puzzles

Total creative ads during the time period : 10,000

Duration : 1,756

Popularity : 1,687,892

Check ASO Keywords of Idle City Empire

2. Idle City Empire’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle City Empire in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle City Empire in the recent period. As of 2021-03-16, among the Idle City Empire‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 45.45%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Idle City Empire's the proportion of networks impressions are placed like this:

Facebook's proportion is 52.8%,

Audience Network's proportion is 16.77%,

Messenger's proportion is 15.54%,

Instagram's proportion is 14.89%,

's proportion is .

In the date of 2021-03-16, Idle City Empire‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Idle City Empire

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle City Empire. We can see some advertising trends.

Top 1 Ad Creative of Idle City Empire

Ad Details :

Headline :Free Mobile Game

Text :

Top 2 Ad Creative of Idle City Empire

Ad Details :

Headline :Free Mobile Game

Text :Grow your city from a caravan park into a metropolis!

Top 3 Ad Creative of Idle City Empire

Ad Details :

Headline :

Text :Tap n’ swipe to grow your city from a caravan park into a metropolis!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 223 223 354
Popularity 999 999 999
Dimensions 1024 x 1024 2048 x 2048 1080 x 1080
Creative Type Video Image Video
Network Audience Network Messenger Facebook
Related Ads 1 1 2
Countries United Kingdom,United States,Australia,Thailand,Poland,Canada,Japan,Italy,Netherlands,Kuwait,Korea,Turkey,Switzerland,Germany,Philippines,New Zealand,Austria,United Arab Emirates,Denmark Czech,United Kingdom,United States,Spain,Hungary,Portugal,Australia,Finland,Malaysia,Thailand,Poland,Canada,Japan,Italy,Netherlands,Saudi Arabia,Kuwait,Korea,Turkey Kuwait,Turkey,Sweden,Philippines,Germany,Japan,Belgium,United States,Malaysia,Netherlands,Spain,United Arab Emirates,Greece,Norway,South Africa,Romania,Hungary,Austria,Russia,New Zealand
Language English English English

Through the above analysis, we can see that the most effective channel for Idle City Empire in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Idle City Empire's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Idle City Empire, you can click the app name below to view related reports, or you can find more info in ASOTools.