Idle Highway Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Highway's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Highway.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Highway
App Name : Idle Highway
Logo：
OS : iOS
Network : AppLovin,Facebook,Audience Network
Developer : Cezary Tabota
Publisher : 中央天气预报-精准预报实时天气变化,Instagram,OLX Classifieds,GulogGratis,Montage Video Musique,Octopus Evolution,Fotor - Photo Editor&Collage,Un día más culto
Total creative ads during the time period : 33
Duration : 408
Popularity : 11,983
Check ASO Keywords of Idle Highway
2. Idle Highway’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Highway in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Highway in the recent period. As of 2020-11-02, among the Idle Highway‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-02, Idle Highway's the proportion of networks impressions are placed like this:
Facebook's proportion is 62.99%,
Audience Network's proportion is 37.01%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-02, Idle Highway‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Idle Highway
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Highway. We can see some advertising trends.
Top 1 Ad Creative of Idle Highway
Ad Details ：
Headline ：Play Idle Highway 👉👉
Text ：Best Idle Game!
Top 2 Ad Creative of Idle Highway
Ad Details ：
Headline ：Play Idle Highway 👉👉
Text ：Best Idle Game!
Top 3 Ad Creative of Idle Highway
Ad Details ：
Headline ：Play Idle Highway 👉👉
Text ：Best Idle Game!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 268 | 268 | 340 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Spain,Canada,United Kingdom,Poland,Hungary,Portugal,Denmark,France,China,Estonia,Finland,Czech,Norway,Italy,Netherlands,Ireland,Germany,Brazil,Chile | Canada,Finland,Estonia,United Kingdom,Chile,Belgium,Czech,Italy,France,Norway,Mexico,Korea,Brazil,Hungary,Netherlands,Germany,Ireland,China,Russia | Chile,Brazil,Estonia,France,Russia,Finland,China,Italy,Denmark,Poland,Mexico,Germany,Belgium,Spain,Canada,Korea,Netherlands,Hungary,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Idle Highway in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Idle Highway's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Highway, you can click the app name below to view related reports, or you can find more info in ASOTools.