Idle Scream Park Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Scream Park's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Scream Park.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Scream Park
App Name : Idle Scream Park
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Tap Lab
Publisher : Instagram,Facebook,Clicker evolution - life simulator on Earth,Bubble Burst Shooter Mania,Idle Fishing - Manage Fishing Farm,Retro Knights
Total creative ads during the time period : 996
Duration : 171
Popularity : 131,447
Check ASO Keywords of Idle Scream Park
2. Idle Scream Park’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Scream Park in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Scream Park in the recent period. As of 2021-03-16, among the Idle Scream Park‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Idle Scream Park's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.17%,
Messenger's proportion is 25.02%,
Facebook's proportion is 24.99%,
Instagram's proportion is 24.82%,
's proportion is .
In the date of 2021-03-16, Idle Scream Park‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Idle Scream Park
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Scream Park. We can see some advertising trends.
Top 1 Ad Creative of Idle Scream Park
Ad Details ：
Headline ：Real Haunted house
Text ：Build your own amusement SCREAM park!
Top 2 Ad Creative of Idle Scream Park
Ad Details ：
Headline ：Idle Theme Park Tycoon
Text ：Go adventure and collect GHOST & Equipment
Top 3 Ad Creative of Idle Scream Park
Ad Details ：
Headline ：The most addicting park game ever!
Text ：Release your ghost & zombie to scare your customs, the louder the scream, the more money you make！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 44 | 44 | 44 |
| Popularity | 987 | 987 | 985 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 92 | 91 | 90 |
| Countries | United States,Australia,United Kingdom,Canada | United States,Australia,United Kingdom,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Idle Scream Park in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Idle Scream Park's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Scream Park, you can click the app name below to view related reports, or you can find more info in ASOTools.