iFood Colombia Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the iFood Colombia’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iFood Colombia.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of iFood Colombia

App Name : iFood Colombia

Logo

iFood Colombia-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Come Ya

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,OLX Clasificados,GulogGratis: Køb & sælg,SmartNews: World Breaking News,appsGratis

Total creative ads during the time period : 579

Duration : 1,526

Popularity : 39,524

2. iFood Colombia’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser iFood Colombia in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of iFood Colombia in the recent period. As of 2020-09-07, among the iFood Colombia‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 60.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 26.67%, Carousel category’s proportion is 13.33%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, iFood Colombia’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 73.85%,

Audience Network’s proportion is 10.84%,

Instagram’s proportion is 7.66%,

Messenger’s proportion is 7.66%,

’s proportion is .

In the date of 2020-09-07, iFood Colombia‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of iFood Colombia

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iFood Colombia. We can see some advertising trends.

Top 1 Ad Creative of iFood Colombia

Ad Details :

Headline :¡Una primera vez sin igual!😎🍔

Text :Pide comida a domicilio con iFood desde la comodidad de tu smartphone a través de una interfaz intuitiva y muy sencilla. 1. Escoge entre los restaurantes más populares de la ciudad tus platos favoritos, arma tu pedido con los ingredientes y extras de tu elección, y si quieres escribe algunas inst...

Top 2 Ad Creative of iFood Colombia

Ad Details :

Headline :¡Una primera vez sin igual!😎🍔

Text :Pide comida a domicilio con iFood desde la comodidad de tu smartphone a través de una interfaz intuitiva y muy sencilla. 1. Escoge entre los restaurantes más populares de la ciudad tus platos favoritos, arma tu pedido con los ingredientes y extras de tu elección, y si quieres escribe algunas inst...

Top 3 Ad Creative of iFood Colombia

Ad Details :

Headline :¡Una primera vez sin igual!😎🍔

Text :Pide comida a domicilio con iFood desde la comodidad de tu smartphone a través de una interfaz intuitiva y muy sencilla. 1. Escoge entre los restaurantes más populares de la ciudad tus platos favoritos, arma tu pedido con los ingredientes y extras de tu elección, y si quieres escribe algunas inst...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 86 86 86
Popularity 680 677 676
Dimensions 320 x 400 320 x 400 400 x 400
Creative Type Video Video Video
Network Instagram Audience Network Facebook
Related Ads 1 1 1
Countries Colombia Colombia Colombia
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for iFood Colombia in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free iFood Colombia’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to iFood Colombia, you can click the app name below to view related reports.