IGA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IGA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IGA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IGA
App Name : IGA
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Thrifty Foods
Publisher : Instagram,Facebook
Total creative ads during the time period : 157
Duration : 1,757
Popularity : 14,833
Check ASO Keywords of IGA
2. IGA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IGA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IGA in the recent period. As of 2021-03-16, among the IGA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, IGA's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.03%,
Instagram's proportion is 25.03%,
Facebook's proportion is 24.97%,
Messenger's proportion is 24.97%,
's proportion is .
In the date of 2021-03-16, IGA‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of IGA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IGA. We can see some advertising trends.
Top 1 Ad Creative of IGA
Ad Details ：
Headline ：Jusqu'à 96% de rabais
Text ：This app is only for IGA stores located in Quebec. Planning your grocery shopping has never been so simple, enjoyable, or inspiring: * Create your shopping lists while choosing from over 30,000 products. * Scan an item's bar code to add it to any list you choose. * Send your lists by text, email,...
Top 2 Ad Creative of IGA
Ad Details ：
Headline ：Up to 96% off
Text ：This app is only for IGA stores located in Quebec. Planning your grocery shopping has never been so simple, enjoyable, or inspiring: * Create your shopping lists while choosing from over 30,000 products. * Scan an item's bar code to add it to any list you choose. * Send your lists by text, email,...
Top 3 Ad Creative of IGA
Ad Details ：
Headline ：Up to 93% off
Text ：Use your stamps next time you go grocery shopping at IGA.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 83 | 83 | 32 |
| Popularity | 608 | 601 | 163 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IGA in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free IGA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IGA, you can click the app name below to view related reports, or you can find more info in ASOTools.