iGroove Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iGroove's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iGroove.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iGroove
App Name : iGroove
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : iGroove AG
Publisher : Instagram,Facebook
Total creative ads during the time period : 10
Duration : 442
Popularity : 1,642
Check ASO Keywords of iGroove
2. iGroove’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iGroove in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iGroove in the recent period. As of 2021-05-23, among the iGroove‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, iGroove's the proportion of networks impressions are placed like this:
Instagram's proportion is 51.63%,
Facebook's proportion is 16.12%,
Audience Network's proportion is 16.12%,
Messenger's proportion is 16.12%,
's proportion is .
In the date of 2021-05-23, iGroove‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of iGroove
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iGroove. We can see some advertising trends.
Top 1 Ad Creative of iGroove
Ad Details ：
Headline ：
Text ：Yes, we did it! iGroove ist jetzt Gold Partner von Spotify. Nur wenige Musikvertriebe weltweilt sind in der Lage, die komplexen Anforderungen von Spotify zu erfüllen und den Gold Status zu erlangen. Somit ist iGroove nun offiziell auf der Webseite von Spotify gelistet und erhält Zugriff auf spezielle Services von Spotify, welche wir natürlich auch unseren Kunden verfügbar machen. Unter anderen gibt es neu Instant Access auf eure Spotify for Artist Profile sowie schnellere Auslieferungszeiten, besseren Support und vieles mehr. #igroove #igroovemusic #spotify #goldstatus #distribution
Top 2 Ad Creative of iGroove
Ad Details ：
Headline ：iGroove ist Spotify Gold Partner! - iGroove | Push Your Music
Text ：Was für dich als Künstler die wichtigsten Vorteile des neu erlangten Gold Partner Status bei Spotify sind, erfährst du im aktuellen Blogbeitrag zusammengefasst.
https://www.igroovemusic.com/blog/igroove-ist-spotify-gold-partner-deine-vorteile.html
Top 3 Ad Creative of iGroove
Ad Details ：
Headline ：iGroove ist Spotify Gold Partner! - iGroove | Push Your Music
Text ：Yes, we did it! iGroove ist jetzt Gold Partner von Spotify. Nur wenige Musikvertriebe weltweilt sind in der Lage, die komplexen Anforderungen von Spotify zu erfüllen und den Gold Status zu erlangen. Somit ist iGroove nun offiziell auf der Webseite von Spotify gelistet und erhält Zugriff auf spezielle Services von Spotify, welche wir natürlich auch unseren Kunden verfügbar machen. Unter anderen gibt es neu Instant Access auf eure Spotify for Artist Profile sowie schnellere Auslieferungszeiten, besseren Support und vieles mehr. #igroove #igroovemusic #spotify #goldstatus #distribution
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 118 | 43 | 17 |
| Popularity | 340 | 222 | 92 |
| Dimensions | 600 x 600 | 2000 x 1000 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 3 | 1 | 1 |
| Countries | Liechtenstein,Germany,Austria | Switzerland,Austria,Germany | Germany,Liechtenstein,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for iGroove in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free iGroove's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iGroove, you can click the app name below to view related reports, or you can find more info in ASOTools.