iHeart: Radio, Music, Podcasts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iHeart: Radio, Music, Podcasts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iHeart: Radio, Music, Podcasts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iHeart: Radio, Music, Podcasts
App Name : iHeart: Radio, Music, Podcasts
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : iHeartMedia Management Services, Inc.
Publisher : Instagram,Facebook,Tamil FM Radio Hd Online Tamil Songs & News,GulogGratis,Fotor - Photo Editor&Collage,PhotoGrid Video Collage maker
Total creative ads during the time period : 1,124
Duration : 2,518
Popularity : 83,405
Check ASO Keywords of iHeart: Radio, Music, Podcasts
2. iHeart: Radio, Music, Podcasts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iHeart: Radio, Music, Podcasts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iHeart: Radio, Music, Podcasts in the recent period. As of 2021-03-15, among the iHeart: Radio, Music, Podcasts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 26.67%, Carousel category's proportion is 13.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, iHeart: Radio, Music, Podcasts's the proportion of networks impressions are placed like this:
Facebook's proportion is 56.66%,
Instagram's proportion is 43.34%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, iHeart: Radio, Music, Podcasts‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of iHeart: Radio, Music, Podcasts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iHeart: Radio, Music, Podcasts. We can see some advertising trends.
Top 1 Ad Creative of iHeart: Radio, Music, Podcasts
Ad Details ：
Headline ：Kelowna youth encouraged to pursue a rewarding career in trades
Text ：Central Okanagan Public Schools and Industry Training Authority (ITA) offer students the chance to develop a trade skill while earning credits
Top 2 Ad Creative of iHeart: Radio, Music, Podcasts
Ad Details ：
Headline ：Billie Eilish Shares Reaction To Britney Spears Dancing To Her Song
Text ：Billie Eilish could hardly contain herself – *literally* – when she saw Britney Spears dancing to one of her songs earlier this month.
Top 3 Ad Creative of iHeart: Radio, Music, Podcasts
Ad Details ：
Headline ：Billie Eilish Shares Reaction To Britney Spears Dancing To Her Song
Text ：Billie Eilish could hardly contain herself – *literally* – when she saw Britney Spears dancing to one of her songs earlier this month.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 83 | 67 | 67 |
| Popularity | 582 | 435 | 431 |
| Dimensions | 376 x 210 | 720 x 405 | 720 x 405 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for iHeart: Radio, Music, Podcasts in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free iHeart: Radio, Music, Podcasts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iHeart: Radio, Music, Podcasts, you can click the app name below to view related reports, or you can find more info in ASOTools.