IKEA Greece Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IKEA Greece's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKEA Greece.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IKEA Greece
App Name : IKEA Greece
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : IKEA Housemarket Web Admin
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Fotor - Photo Editor&Collage,USA Weather forecast,Treehouse Table,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 589
Duration : 972
Popularity : 56,371
Check ASO Keywords of IKEA Greece
2. IKEA Greece’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IKEA Greece in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IKEA Greece in the recent period. As of 2021-05-27, among the IKEA Greece‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, IKEA Greece's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, IKEA Greece‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of IKEA Greece
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKEA Greece. We can see some advertising trends.
Top 1 Ad Creative of IKEA Greece
Ad Details ：
Headline ：LEN Μαξιλάρι για κρεβάτι μωρού, Λευκά είδη για μωρά
Text ：Ζήσε πιο πολλά απ’ όσα φαντάζεσαι, ανανεώνοντας το σπίτι σου με προϊόντα ΙΚΕΑ!
Top 2 Ad Creative of IKEA Greece
Ad Details ：
Headline ：MYDAL Σκελετός κουκέτας, Κρεβάτια σοφίτες & κουκέτες
Text ：Ρίξε μια ματιά στα προϊόντα ΙΚΕΑ!
Εδώ θα βρεις όσα χρειάζεσαι για να ανανεώσεις το σπίτι σου!
Top 3 Ad Creative of IKEA Greece
Ad Details ：
Headline ：MYDAL Σκελετός κουκέτας, Κρεβάτια σοφίτες & κουκέτες
Text ：Ρίξε μια ματιά στα προϊόντα ΙΚΕΑ!
Εδώ θα βρεις όσα χρειάζεσαι για να ανανεώσεις το σπίτι σου!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 74 | 74 |
| Popularity | 299 | 299 | 298 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Greece,Cyprus | Cyprus,Greece | Cyprus,Greece |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for IKEA Greece in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free IKEA Greece's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IKEA Greece, you can click the app name below to view related reports, or you can find more info in ASOTools.