ikman Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ikman’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ikman.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ikman
App Name : ikman
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Saltside Technologies AB
Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,GulogGratis: Køb & sælg,Korean Food Recipes - 10k Recipes,Fotor - Photo Editor & Collage,Video Editor with Music Star,AirBrush: Easy Photo Editor,Sweet Selfie Camera:Beauty cam,photoselfie editor
Total creative ads during the time period : 9,438
Duration : 681
Popularity : 760,435
2. ikman’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ikman in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ikman in the recent period. As of 2020-09-07, among the ikman‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 17.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 3.57%, Carousel category’s proportion is 78.57%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, ikman’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 39.22%,
Instagram’s proportion is 22.19%,
Messenger’s proportion is 21.37%,
Audience Network’s proportion is 17.22%,
’s proportion is .
In the date of 2020-09-07, ikman‘s network with the most ads is Facebook and its proportion is 85.71%.
3. Top 3 Ad Creative Analysis of ikman
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ikman. We can see some advertising trends.
Top 1 Ad Creative of ikman
Ad Details ：
Headline ：දැන්ම ikman App එක Install කරන්න!
Text ：
Top 2 Ad Creative of ikman
Ad Details ：
Headline ：දැන්ම ikman App එක Install කරන්න!
Text ：
Top 3 Ad Creative of ikman
Ad Details ：
Headline ：ikman app එක install කරන්න!
Text ：Download the official free ikman app on your phone! Buy and sell anything from cars to mobile phones, and search for property, jobs and more on ikman.lk. • Browse thousands of local ads in one easy-to-use app • Search by category, location and keywords to find exactly what you want • Connec...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 187 | 187 | 187 |
| Popularity | 992 | 992 | 992 |
| Dimensions | 640 x 640 | 640 x 640 | 800 x 800 |
| Creative Type | Video | Video | Image |
| Network | Messenger | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Sri Lanka | Sri Lanka | Sri Lanka |
| Language | Filipino | Filipino | English |
Through the above analysis, we can see that the most effective channel for ikman in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free ikman’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ikman, you can click the app name below to view related reports.