Il Sole 24 ORE Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Il Sole 24 ORE’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Il Sole 24 ORE.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Il Sole 24 ORE
App Name : Il Sole 24 ORE
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Il Sole 24 Ore SpA
Publisher : TecnoAndroid,7 Minute Workout,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor & Collage,Text Free: WiFi Calling App,POTO - Photo Frames & Collage
Total creative ads during the time period : 138
Duration : 866
Popularity : 12,330
2. Il Sole 24 ORE’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Il Sole 24 ORE in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Il Sole 24 ORE in the recent period. As of 2020-08-25, among the Il Sole 24 ORE‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, Il Sole 24 ORE’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-25, Il Sole 24 ORE‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Il Sole 24 ORE
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Il Sole 24 ORE. We can see some advertising trends.
Top 1 Ad Creative of Il Sole 24 ORE
Ad Details ：
Headline ：Ecobonus 110%, i 6 lavori che danno diritto alla cessione del credito o allo sconto in fattura
Text ：Il Dl rilancio prevede che per una serie di interventi agevolati, come il recupero edilizio, sarà possibile trasformare in credito d’imposta da cedere a terzi le detrazioni vigenti
Top 2 Ad Creative of Il Sole 24 ORE
Ad Details ：
Headline ：Ecobonus 110%, i 6 lavori che danno diritto alla cessione del credito o allo sconto in fattura
Text ：Il Dl rilancio prevede che per una serie di interventi agevolati, come il recupero edilizio, sarà possibile trasformare in credito d’imposta da cedere a terzi le detrazioni vigenti
Top 3 Ad Creative of Il Sole 24 ORE
Ad Details ：
Headline ：Ecobonus 110%, i 6 lavori che danno diritto alla cessione del credito o allo sconto in fattura
Text ：Il Dl rilancio prevede che per una serie di interventi agevolati, come il recupero edilizio, sarà possibile trasformare in credito d’imposta da cedere a terzi le detrazioni vigenti
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 64 | 64 | 64 |
| Popularity | 400 | 399 | 398 |
| Dimensions | 1440 x 752 | 1440 x 752 | 1440 x 752 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Il Sole 24 ORE in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Il Sole 24 ORE’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Il Sole 24 ORE, you can click the app name below to view related reports.