illy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the illy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps illy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of illy
App Name : illy
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : illy
Publisher : Facebook,Instagram,宝宝吃饭香-宝宝辅食营养儿童餐精选家常菜美食菜谱视频教学,Candy Dessert Pizza Maker - Cooking Chef Food Game,面包做法大全,搜索播放器-云盘影音无广告版
Total creative ads during the time period : 343
Duration : 839
Popularity : 54,553
Check ASO Keywords of illy
2. illy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser illy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of illy in the recent period. As of 2021-03-14, among the illy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, illy's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, illy‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of illy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of illy. We can see some advertising trends.
Top 1 Ad Creative of illy
Ad Details ：
Headline ：Introducing Decaf Espresso Aluminum Capsules
Text ：Try the new compatible capsules* in all flavor intensities, including a new decaf version.
*with Nespresso ®** Original coffee machines.
**trademark of a third party, not connected to illycaffè S.p.A.
Top 2 Ad Creative of illy
Ad Details ：
Headline ：Dammann® Darjeeling Tea Sachets
Text ：Return to the illy Shop to discover offers now!
Top 3 Ad Creative of illy
Ad Details ：
Headline ：Standard Milk Jug
Text ：Return to the illy Shop to discover offers now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 147 | 123 | 123 |
| Popularity | 954 | 869 | 869 |
| Dimensions | 320 x 400 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States,Canada,United Kingdom,Australia | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for illy in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free illy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to illy, you can click the app name below to view related reports, or you can find more info in ASOTools.