iMen購物 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iMen購物's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iMen購物.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iMen購物
App Name : iMen購物
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : 91APP, Inc. (52937633)
Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,Call Recorder,SHAREit - Transfer & Share,Ameba,Alarm Clock
Total creative ads during the time period : 81
Duration : 704
Popularity : 7,160
Check ASO Keywords of iMen購物
2. iMen購物’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iMen購物 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iMen購物 in the recent period. As of 2021-03-14, among the iMen購物‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, iMen購物's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, iMen購物‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of iMen購物
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iMen購物. We can see some advertising trends.
Top 1 Ad Creative of iMen購物
Ad Details ：
Headline ：金牛報喜🧧 最強優惠正式開跑
Text ：🧨鼠氣全消 2021 牛年旺返🧨
迎接美好，屬你最牛行的一年🔜 #優惠鉅獻賀新春🧧
💥開運靠內著💥 全館內著第二件8折/第三件75折/第四件7折/第五件65折
💥新年穿新衣💥 全館服飾/配件 #滿千折百 最高省$500
💥大吉大利💥 #限量超值福袋，先搶先贏
💥拿紅包過好年💥 結帳輸入【HAPPYOXYEAR】現領$150紅包
💥好事成雙💥 會員 #現金回饋雙倍送
💥滿額禮大放送💥 全館消費滿$2600 #送TENGA杯
Top 2 Ad Creative of iMen購物
Ad Details ：
Headline ：金牛報喜🧧 最強優惠正式開跑
Text ：🧨鼠氣全消 2021 牛年旺返🧨
迎接美好，屬你最牛行的一年🔜 #優惠鉅獻賀新春🧧
💥開運靠內著💥 全館內著第二件8折/第三件75折/第四件7折/第五件65折
💥新年穿新衣💥 全館服飾/配件 #滿千折百 最高省$500
💥大吉大利💥 #限量超值福袋，先搶先贏
💥拿紅包過好年💥 結帳輸入【HAPPYOXYEAR】現領$150紅包
💥好事成雙💥 會員 #現金回饋雙倍送
💥滿額禮大放送💥 全館消費滿$2600 #送TENGA杯
Top 3 Ad Creative of iMen購物
Ad Details ：
Headline ：金牛報喜🧧 最強優惠正式開跑
Text ：🧨鼠氣全消 2021 牛年旺返🧨
迎接美好，屬你最牛行的一年🔜 #優惠鉅獻賀新春🧧
💥開運靠內著💥 全館內著第二件8折/第三件75折/第四件7折/第五件65折
💥新年穿新衣💥 全館服飾/配件 #滿千折百 最高省$500
💥大吉大利💥 #限量超值福袋，先搶先贏
💥拿紅包過好年💥 結帳輸入【HAPPYOXYEAR】現領$150紅包
💥好事成雙💥 會員 #現金回饋雙倍送
💥滿額禮大放送💥 全館消費滿$2600 #送TENGA杯
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 40 | 40 |
| Popularity | 210 | 210 | 209 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong,Macau,Taiwan | Hong Kong,Taiwan,Macau | Taiwan,Macau,Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for iMen購物 in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free iMen購物's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iMen購物, you can click the app name below to view related reports, or you can find more info in ASOTools.