iMobile Pay by ICICI Bank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iMobile Pay by ICICI Bank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iMobile Pay by ICICI Bank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iMobile Pay by ICICI Bank
App Name : iMobile Pay by ICICI Bank
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : ICICI Bank Ltd.
Publisher : Instagram,Facebook,Treehouse Table,Anygram : Make Global Friends,Vegan Recipes - Free Vegan Food Cookbook,Vdriver Diagnostic
Total creative ads during the time period : 290
Duration : 1,461
Popularity : 23,750
Check ASO Keywords of iMobile Pay by ICICI Bank
2. iMobile Pay by ICICI Bank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iMobile Pay by ICICI Bank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iMobile Pay by ICICI Bank in the recent period. As of 2021-03-16, among the iMobile Pay by ICICI Bank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 31.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.14%, Carousel category's proportion is 11.43%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, iMobile Pay by ICICI Bank's the proportion of networks impressions are placed like this:
Messenger's proportion is 32.91%,
Instagram's proportion is 23.6%,
Audience Network's proportion is 21.92%,
Facebook's proportion is 21.58%,
's proportion is .
In the date of 2021-03-16, iMobile Pay by ICICI Bank‘s network with the most ads is Messenger and its proportion is 31.43%.
3. Top 3 Ad Creative Analysis of iMobile Pay by ICICI Bank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iMobile Pay by ICICI Bank. We can see some advertising trends.
Top 1 Ad Creative of iMobile Pay by ICICI Bank
Ad Details ：
Headline ：iMobile Pay by ICICI Bank
Text ：iMobile Pay, a one-stop solution for all your financial needs, is now open for all ➡Link any bank account to iMobile Pay ➡Easy Bill Payments & Recharge ➡Pay to your Contacts via UPI ➡Scan & Pay with QR code
Top 2 Ad Creative of iMobile Pay by ICICI Bank
Ad Details ：
Headline ：iMobile Pay by ICICI Bank
Text ：iMobile Pay, a one-stop solution for all your financial needs, is now open for all ➡Link any bank account to iMobile Pay ➡Easy Bill Payments & Recharge ➡Pay to your Contacts via UPI ➡Scan & Pay with QR code
Top 3 Ad Creative of iMobile Pay by ICICI Bank
Ad Details ：
Headline ：Enjoy Cashless Confidence
Text ：Heading to the Supermarket? Just Tap to pay with ICICI Bank Visa Contactless cards and enjoy Cashless Confidence with increased transaction limit of ₹ 5000. Also avail 5% Cashback* up to ₹ 250. *T&C apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 2 | 15 | 3 |
| Popularity | 996 | 992 | 425 |
| Dimensions | 1080 x 1080 | 640 x 640 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for iMobile Pay by ICICI Bank in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free iMobile Pay by ICICI Bank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iMobile Pay by ICICI Bank, you can click the app name below to view related reports, or you can find more info in ASOTools.