imove Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the imove’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps imove.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of imove

App Name : imove

Logo

imove-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Shortcut AS

Publisher : Ant Smasher by Best Cool Fun Games,BeautyPlus - Easy Photo Editor Selfie Camera,GulogGratis: Køb & sælg,拼立得 - 美圖拼圖相機

Total creative ads during the time period : 63

Duration : 166

Popularity : 6,773

2. imove’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser imove in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of imove in the recent period. As of 2020-08-31, among the imove‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 18.18%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 72.73%, Carousel category’s proportion is 9.09%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, imove’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 31.77%,

Audience Network’s proportion is 29.95%,

Instagram’s proportion is 19.21%,

Messenger’s proportion is 19.07%,

’s proportion is .

In the date of 2020-08-31, imove‘s network with the most ads is Facebook and its proportion is 27.27%.

3. Top 3 Ad Creative Analysis of imove

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of imove. We can see some advertising trends.

Top 1 Ad Creative of imove

Ad Details :

Headline :Hva koster en bil?

Text :Kostnadsbildet til bilen er ofte svært uoversiktelig og uforutsigbart. Med et bilabonnement er det imidlertid veldig enkelt!

Top 2 Ad Creative of imove

Ad Details :

Headline :Hva koster en bil?

Text :Kostnadsbildet til bilen er ofte svært uoversiktelig og uforutsigbart. Med et bilabonnement er det imidlertid veldig enkelt!

Top 3 Ad Creative of imove

Ad Details :

Headline :Bilabonnement opplever kraftig vekst

Text :For å møte den enorme etterspørselen har vi begynt å kjøpe store partier med nye og brukte biler. Les hvordan tilgangen på nye biler blir!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 65 65 51
Popularity 420 416 287
Dimensions 1600 x 1067 1600 x 1067 1600 x 900
Creative Type Image Image Image
Network Audience Network Facebook Audience Network
Related Ads 1 1 1
Countries Norway Norway Norway
Language NA NA Norwegian

Through the above analysis, we can see that the most effective channel for imove in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free imove’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to imove, you can click the app name below to view related reports.