imove Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the imove's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps imove.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of imove
App Name : imove
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Shortcut AS
Publisher : Instagram,Facebook,Ant Smasher,BeautyPlus - Best Selfie Cam & Easy Photo Editor,GulogGratis,拼立得 - 美图拼图相机
Total creative ads during the time period : 138
Duration : 432
Popularity : 24,981
Check ASO Keywords of imove
2. imove’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser imove in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of imove in the recent period. As of 2021-05-24, among the imove‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, imove's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.11%,
Facebook's proportion is 26.87%,
Audience Network's proportion is 23.09%,
Messenger's proportion is 22.92%,
's proportion is .
In the date of 2021-05-24, imove‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of imove
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of imove. We can see some advertising trends.
Top 1 Ad Creative of imove
Ad Details ：
Headline ：Bilabonnement tilpasset din livsstil
Text ：Er du gira på en populær elbil i en periode, men ikke ønsker å ta opp lån for å kjøpe den? Derfor er bilabonnement et skikkelig godt alternativ. 🚗
Alt er inkludert til en fast pris hver måned, og du kan stoppe abonnementet når som helst.
Her forteller Kim i imove litt om de ulike modellene som er tilgjengelig nå og som passer for ulike livsstiler. 🙋♂️ 🙋♀️
Top 2 Ad Creative of imove
Ad Details ：
Headline ：Bilabonnement tilpasset din livsstil
Text ：Er du gira på en populær elbil i en periode, men ikke ønsker å ta opp lån for å kjøpe den? Derfor er bilabonnement et skikkelig godt alternativ. 🚗
Alt er inkludert til en fast pris hver måned, og du kan stoppe abonnementet når som helst.
Her forteller Kim i imove litt om de ulike modellene som er tilgjengelig nå og som passer for ulike livsstiler. 🙋♂️ 🙋♀️
Top 3 Ad Creative of imove
Ad Details ：
Headline ：Bilabonnement tilpasset din livsstil
Text ：Er du gira på en populær elbil i en periode, men ikke ønsker å ta opp lån for å kjøpe den? Derfor er bilabonnement et skikkelig godt alternativ. 🚗
Alt er inkludert til en fast pris hver måned, og du kan stoppe abonnementet når som helst.
Her forteller Kim i imove litt om de ulike modellene som er tilgjengelig nå og som passer for ulike livsstiler. 🙋♂️ 🙋♀️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 166 | 166 | 166 |
| Popularity | 974 | 974 | 974 |
| Dimensions | 600 x 400 | 600 x 400 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Norway | Norway | Norway |
| Language | Norwegian | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for imove in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free imove's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to imove, you can click the app name below to view related reports, or you can find more info in ASOTools.