Indigo Rent A Car Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Indigo Rent A Car’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Indigo Rent A Car.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Indigo Rent A Car
App Name : Indigo Rent A Car
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Indigo Rent A Car
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Total creative ads during the time period : 150
Duration : 842
Popularity : 23,777
2. Indigo Rent A Car’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Indigo Rent A Car in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Indigo Rent A Car in the recent period. As of 2020-09-07, among the Indigo Rent A Car‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 93.33%, Carousel category’s proportion is 6.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Indigo Rent A Car’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 35.07%,
Audience Network’s proportion is 25.3%,
Instagram’s proportion is 20.01%,
Messenger’s proportion is 19.62%,
’s proportion is .
In the date of 2020-09-07, Indigo Rent A Car‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Indigo Rent A Car
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Indigo Rent A Car. We can see some advertising trends.
Top 1 Ad Creative of Indigo Rent A Car
Ad Details ：
Headline ：Get a car free for a day on your first booking
Text ：Your Travelling is our Concern! Rent your favorite cars from a wide variety and get it delivered to your doorstep. Indigo Rent A Car is the most reliable car rental service in Dubai and Abu Dhabi. Our company is known for providing comfortable and economic solutions for your car rental needs in UAE....
Top 2 Ad Creative of Indigo Rent A Car
Ad Details ：
Headline ：Get a car free for a day on your first booking
Text ：Your Travelling is our Concern! Rent your favorite cars from a wide variety and get it delivered to your doorstep. Indigo Rent A Car is the most reliable car rental service in Dubai and Abu Dhabi. Our company is known for providing comfortable and economic solutions for your car rental needs in UAE....
Top 3 Ad Creative of Indigo Rent A Car
Ad Details ：
Headline ：Get a car free for a day on your first booking
Text ：Your Travelling is our Concern! Rent your favorite cars from a wide variety and get it delivered to your doorstep. Indigo Rent A Car is the most reliable car rental service in Dubai and Abu Dhabi. Our company is known for providing comfortable and economic solutions for your car rental needs in UAE....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 186 | 186 |
| Popularity | 999 | 994 | 994 |
| Dimensions | 850 x 850 | 850 x 850 | 850 x 850 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Pakistan,United Arab Emirates | Pakistan,United Arab Emirates | Pakistan,United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Indigo Rent A Car in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Indigo Rent A Car’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Indigo Rent A Car, you can click the app name below to view related reports.