ING HomeBank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ING HomeBank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ING HomeBank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ING HomeBank
App Name : ING HomeBank
Logo：
OS : Android
Network : Facebook,Instagram,YouTube
Developer : ING BANK N.V. AMSTERDAM SUCURSALA BUCURESTI
Publisher : Instagram,Facebook,egyptianmegaslots,Fotor - Photo Editor&Collage,Tropical beaches Jigsaw puzzles ☀️,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Wood Block Puzzle Game 2021,Twins Babysitter Daycare - Caring Games,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 233
Duration : 526
Popularity : 17,396
Check ASO Keywords of ING HomeBank
2. ING HomeBank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ING HomeBank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ING HomeBank in the recent period. As of 2021-05-28, among the ING HomeBank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, ING HomeBank's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, ING HomeBank‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ING HomeBank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ING HomeBank. We can see some advertising trends.
Top 1 Ad Creative of ING HomeBank
Ad Details ：
Headline ：Creditul 100% online
Text ：Creditul pe repede ‘nainte 100% online. Cu o dobândă bună, de la 7,99%, direct din Home‘Bank.
Top 2 Ad Creative of ING HomeBank
Ad Details ：
Headline ：Deschide cont în Home‘Bank
Text ：Câte cumpărături pentru tine încap între prima și ultima zi din salariu? Câte vrei tu, atunci când îți aduci salariul la ING.
Top 3 Ad Creative of ING HomeBank
Ad Details ：
Headline ：Ai 0 comisioane la orice transfer
Text ：Câte drumuri încap între prima și ultima zi de salariu? 0 atunci când faci transferuri interbancare direct din Home’Bank, cu 0 comisioane.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 59 | 59 |
| Popularity | 486 | 195 | 193 |
| Dimensions | 1200 x 1200 | 337 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Romania | Romania | Romania |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for ING HomeBank in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ING HomeBank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ING HomeBank, you can click the app name below to view related reports, or you can find more info in ASOTools.