iNovels Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iNovels's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iNovels.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iNovels
App Name : iNovels
Logo：
OS : iOS
Network : Audience Network,Facebook,Messenger
Developer : Guoan Xie
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,GulogGratis
Total creative ads during the time period : 1,499
Duration : 850
Popularity : 239,959
Check ASO Keywords of iNovels
2. iNovels’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iNovels in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iNovels in the recent period. As of 2021-03-16, among the iNovels‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, iNovels's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.03%,
Audience Network's proportion is 22.18%,
Instagram's proportion is 18.93%,
Messenger's proportion is 16.86%,
's proportion is .
In the date of 2021-03-16, iNovels‘s network with the most ads is Facebook and its proportion is 27.71%.
3. Top 3 Ad Creative Analysis of iNovels
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iNovels. We can see some advertising trends.
Top 1 Ad Creative of iNovels
Ad Details ：
Headline ：คลิกที่ดาวน์โหลดเพื่ออ่านนวนิยาย
Text ：iNovels offers fascinating serial online novels for female readers, with the richest romantic novels, modern romance, short stories, updated daily. * iNovels Featured We optimized the novel reader for mobile phones. You can scroll to get an uninterrupted reading experience. ● Full screen readin...
Top 2 Ad Creative of iNovels
Ad Details ：
Headline ：Love stories all girls love reading,satisfies all your fantasies!
Text ：A piece of contract, after she had successfully passed the medical check-up, she betrayed herself and surrendered to a stranger who was wearing a fox mask. She gave birth to a son and she was only able to look at him once before he disappeared together with that mystery man. Five years later, she entered Howard's company and became the secretary of president Christopher Howard. However, she didn't know the boss in front of her was the mystery man she met during that night... From then on, she always felt there was a pair of eagle eyes which kept staring at her every casual moment. This feeling was so horrible!
Top 3 Ad Creative of iNovels
Ad Details ：
Headline ：คลิกที่ดาวน์โหลดเพื่ออ่านนวนิยาย
Text ：iNovels offers fascinating serial online novels for female readers, with the richest romantic novels, modern romance, short stories, updated daily. * iNovels Featured We optimized the novel reader for mobile phones. You can scroll to get an uninterrupted reading experience. ● Full screen readin...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 290 | 574 | 287 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 1118 | 900 x 808 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Thailand | United Arab Emirates,Japan,Indonesia,Singapore,United States,India | Thailand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for iNovels in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free iNovels's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iNovels, you can click the app name below to view related reports, or you can find more info in ASOTools.