iNovels Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the iNovels’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iNovels.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of iNovels

App Name : iNovels

Logo

iNovels-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Messenger

Developer : Guoan Xie

Publisher : TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor & Collage,MakeupPlus,GulogGratis: Køb & sælg,POTO - Photo Frames & Collage,OLX Clasificados,拼立得 - 美圖拼圖相機

Total creative ads during the time period : 723

Duration : 661

Popularity : 105,714

2. iNovels’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser iNovels in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of iNovels in the recent period. As of 2020-09-07, among the iNovels‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, iNovels’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 49.76%,

Audience Network’s proportion is 22.19%,

Messenger’s proportion is 15.75%,

Instagram’s proportion is 12.3%,

’s proportion is .

In the date of 2020-09-07, iNovels‘s network with the most ads is Facebook and its proportion is 37.5%.

3. Top 3 Ad Creative Analysis of iNovels

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iNovels. We can see some advertising trends.

Top 1 Ad Creative of iNovels

Ad Details :

Headline :“แทน ฉันเลือดไหลเด็กมีอันตรายเด็กจะแท้ง!”

Text :‎iNovels offers fascinating serial online novels for female readers, with the richest romantic novels, modern romance, short stories, updated daily. * iNovels Featured We optimized the novel reader for mobile phones. You can scroll to get an uninterrupted reading experience. ● Full screen readin...

Top 2 Ad Creative of iNovels

Ad Details :

Headline :คลิกที่ดาวน์โหลดเพื่ออ่านนวนิยาย

Text :‎iNovels offers fascinating serial online novels for female readers, with the richest romantic novels, modern romance, short stories, updated daily. * iNovels Featured We optimized the novel reader for mobile phones. You can scroll to get an uninterrupted reading experience. ● Full screen readin...

Top 3 Ad Creative of iNovels

Ad Details :

Headline :“แทน ฉันเลือดไหลเด็กมีอันตรายเด็กจะแท้ง!”

Text :‎iNovels offers fascinating serial online novels for female readers, with the richest romantic novels, modern romance, short stories, updated daily. * iNovels Featured We optimized the novel reader for mobile phones. You can scroll to get an uninterrupted reading experience. ● Full screen readin...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 295 287 295
Popularity 999 999 999
Dimensions 700 x 394 900 x 808 600 x 941
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Thailand Thailand Thailand
Language English English English

Through the above analysis, we can see that the most effective channel for iNovels in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free iNovels’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to iNovels, you can click the app name below to view related reports.