IPEKYOL Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IPEKYOL's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IPEKYOL.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IPEKYOL
App Name : IPEKYOL
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : İpekyol
Publisher : Instagram,Facebook,Призовая Молния - чек сканер.,Fotor - Photo Editor&Collage,公主浴室清洗,Video Saver Pro & Mp4 Player for DropBox, Google Drive and OneDrive,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 1,940
Duration : 1,143
Popularity : 142,907
Check ASO Keywords of IPEKYOL
2. IPEKYOL’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IPEKYOL in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IPEKYOL in the recent period. As of 2021-03-15, among the IPEKYOL‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 97.14%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, IPEKYOL's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.04%,
Facebook's proportion is 24.78%,
Messenger's proportion is 24.61%,
Audience Network's proportion is 24.57%,
's proportion is .
In the date of 2021-03-15, IPEKYOL‘s network with the most ads is Instagram and its proportion is 27.14%.
3. Top 3 Ad Creative Analysis of IPEKYOL
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IPEKYOL. We can see some advertising trends.
Top 1 Ad Creative of IPEKYOL
Ad Details ：
Headline ：Gömlek elbise
Text ：Sonbahar/Kış 2020-2021 | Sezon ürünlerindeki özel indirimi kaçırmayın
Top 2 Ad Creative of IPEKYOL
Ad Details ：
Headline ：Volanlı elbise
Text ：Sonbahar/Kış 2020-2021 | Sezon ürünlerindeki özel indirimi kaçırmayın!
Top 3 Ad Creative of IPEKYOL
Ad Details ：
Headline ：Gömlek elbise
Text ：Sonbahar/Kış 2020-2021 | Sezon ürünlerindeki özel indirimi kaçırmayın
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 63 | 63 | 63 |
| Popularity | 267 | 266 | 266 |
| Dimensions | 500 x 600 | 500 x 600 | 500 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 2 | 2 |
| Countries | Turkey | Turkey | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for IPEKYOL in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free IPEKYOL's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IPEKYOL, you can click the app name below to view related reports, or you can find more info in ASOTools.