IPOS Go Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IPOS Go's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IPOS Go.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IPOS Go
App Name : IPOS Go
Logo：
OS : Android
Network : Twitter,Facebook,Audience Network
Developer : Intellectual Property Office of Singapore
Publisher : GulogGratis,Facebook
Total creative ads during the time period : 11
Duration : 480
Popularity : 585
Check ASO Keywords of IPOS Go
2. IPOS Go’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IPOS Go in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IPOS Go in the recent period. As of 2021-04-27, among the IPOS Go‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-27, IPOS Go's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-27, IPOS Go‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of IPOS Go
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IPOS Go. We can see some advertising trends.
Top 1 Ad Creative of IPOS Go
Ad Details ：
Headline ：
Text ：Find out more about how you can secure holistic IP protection in Singapore to bring your innovations to the market faster and leverage that to grow your business with confidence here: https://t.co/KcSNzSnsr9 #SGIPFAST #IPWeekSG2020 https://t.co/r4a297gvIh
Top 2 Ad Creative of IPOS Go
Ad Details ：
Headline ：
Text ：It’s a wrap! We hope you have gained valuable insights to strengthen your business in this challenging times. See you next year! #IPWeekSG2020 https://t.co/sJLVo2jBXB
Top 3 Ad Creative of IPOS Go
Ad Details ：
Headline ：
Text ：How can your company thrive in this pandemic by monetising data, trade secrets and other intangible assets? Our guests shared with us how they have effectively used their intangible assets to maximise their social and commercial impact during the crisis. #IPWeekSG2020 https://t.co/ebHtTFc6e2
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 58 | 56 | 54 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1062 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | United States,Australia,United Kingdom,Canada | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IPOS Go in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free IPOS Go's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IPOS Go, you can click the app name below to view related reports, or you can find more info in ASOTools.