IronPlanet Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IronPlanet’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IronPlanet.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IronPlanet

App Name : IronPlanet

Logo

IronPlanet-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Audience Network

Developer : IronPlanet, Inc.

Publisher : 365 шедевров мирового эротического искусства,Mia Grows Up - Baby Care Games & Kids Life Story,Multi Level Parking Simulator,Tranca Online,Korean Food Recipes - 10k Recipes,城市篮球2015年 - 打篮球奇幻游戏的运球和篮球培训

Total creative ads during the time period : 1,110

Duration : 473

Popularity : 203,324

2. IronPlanet’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IronPlanet in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IronPlanet in the recent period. As of 2020-09-06, among the IronPlanet‘s ad creative, the Html category’s proportion is 18.18%, Video category’s proportion is 18.18%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 22.73%, Carousel category’s proportion is 40.91%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, IronPlanet’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 54.91%,

Audience Network’s proportion is 12.45%,

Instagram’s proportion is 12.45%,

Messenger’s proportion is 12.45%,

Google Ads(Admob)’s proportion is 7.74%.

In the date of 2020-09-06, IronPlanet‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of IronPlanet

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IronPlanet. We can see some advertising trends.

Top 1 Ad Creative of IronPlanet

Ad Details :

Headline :Maskiner till salu i Sverige

Text :Lägg ett bud eller delta i våra onlineauktioner

Top 2 Ad Creative of IronPlanet

Ad Details :

Headline :Venda su maquinaria e instalaciones

Text :Venda maquinaria de construcción online

Top 3 Ad Creative of IronPlanet

Ad Details :

Headline :Register for Free and Start Bidding Today

Text :View Full Inventory of Cargo Vans and Trucks

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 89 87 70
Popularity 644 625 470
Dimensions 600 x 500 400 x 224 400 x 224
Creative Type Image Video Video
Network Facebook Messenger Facebook
Related Ads 1 1 1
Countries Czech,San Marino,Honduras,Iraq,Bahrian,Somalia,Finland,Australia,Nigeria,Sweden,Portugal,Uruguay,Bulgaria,Colombia,Greece,Belgium,Ethiopia,Austria,Slovenia,Cyprus Argentina,Colombia,Peru,Mexico,Panama,Venezuela,Spain,Cuba,Paraguay,Chile United States
Language NA Spanish NA

Through the above analysis, we can see that the most effective channel for IronPlanet in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free IronPlanet’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IronPlanet, you can click the app name below to view related reports.