IronPlanet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IronPlanet’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IronPlanet.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IronPlanet
App Name : IronPlanet
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : IronPlanet, Inc.
Publisher : 365 шедевров мирового эротического искусства,Mia Grows Up - Baby Care Games & Kids Life Story,Multi Level Parking Simulator,Tranca Online,Korean Food Recipes - 10k Recipes,城市篮球2015年 - 打篮球奇幻游戏的运球和篮球培训
Total creative ads during the time period : 1,110
Duration : 473
Popularity : 203,324
2. IronPlanet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IronPlanet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IronPlanet in the recent period. As of 2020-09-06, among the IronPlanet‘s ad creative, the Html category’s proportion is 18.18%, Video category’s proportion is 18.18%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 22.73%, Carousel category’s proportion is 40.91%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, IronPlanet’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 54.91%,
Audience Network’s proportion is 12.45%,
Instagram’s proportion is 12.45%,
Messenger’s proportion is 12.45%,
Google Ads(Admob)’s proportion is 7.74%.
In the date of 2020-09-06, IronPlanet‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of IronPlanet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IronPlanet. We can see some advertising trends.
Top 1 Ad Creative of IronPlanet
Ad Details ：
Headline ：Maskiner till salu i Sverige
Text ：Lägg ett bud eller delta i våra onlineauktioner
Top 2 Ad Creative of IronPlanet
Ad Details ：
Headline ：Venda su maquinaria e instalaciones
Text ：Venda maquinaria de construcción online
Top 3 Ad Creative of IronPlanet
Ad Details ：
Headline ：Register for Free and Start Bidding Today
Text ：View Full Inventory of Cargo Vans and Trucks
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 89 | 87 | 70 |
| Popularity | 644 | 625 | 470 |
| Dimensions | 600 x 500 | 400 x 224 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Czech,San Marino,Honduras,Iraq,Bahrian,Somalia,Finland,Australia,Nigeria,Sweden,Portugal,Uruguay,Bulgaria,Colombia,Greece,Belgium,Ethiopia,Austria,Slovenia,Cyprus | Argentina,Colombia,Peru,Mexico,Panama,Venezuela,Spain,Cuba,Paraguay,Chile | United States |
| Language | NA | Spanish | NA |
Through the above analysis, we can see that the most effective channel for IronPlanet in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free IronPlanet’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IronPlanet, you can click the app name below to view related reports.