IronPlanet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IronPlanet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IronPlanet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IronPlanet
App Name : IronPlanet
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : IronPlanet, Inc.
Publisher : Instagram,Facebook,365 шедевров мирового эротического искусства,Tranca Online,Multi Level Parking Simulator,城市篮球2015年 - 打篮球奇幻游戏的运球和篮球培训
Total creative ads during the time period : 1,750
Duration : 663
Popularity : 362,314
Check ASO Keywords of IronPlanet
2. IronPlanet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IronPlanet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IronPlanet in the recent period. As of 2021-03-16, among the IronPlanet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 96.99%, Carousel category's proportion is 3.01%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, IronPlanet's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.01%,
Messenger's proportion is 23.96%,
Audience Network's proportion is 23.8%,
Instagram's proportion is 21.24%,
's proportion is .
In the date of 2021-03-16, IronPlanet‘s network with the most ads is Facebook and its proportion is 29.32%.
3. Top 3 Ad Creative Analysis of IronPlanet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IronPlanet. We can see some advertising trends.
Top 1 Ad Creative of IronPlanet
Ad Details ：
Headline ：IronPlanet,The Leading Marketplace for Used Truck Tractors!
Text ：Used Truck Tractor Auction. Bid or Buy Now on IronPlanet.com!
Top 2 Ad Creative of IronPlanet
Ad Details ：
Headline ：IronPlanet,The Leading Marketplace for Used Truck Tractors!
Text ：Used Truck Tractor Auction. Bid or Buy Now on IronPlanet.com!
Top 3 Ad Creative of IronPlanet
Ad Details ：
Headline ：IronPlanet,The Leading Marketplace for Used Truck Tractors!
Text ：Used Truck Tractor Auction. Bid or Buy Now on IronPlanet.com!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 337 | 337 | 337 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 450 | 600 x 450 | 600 x 450 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Costa Rica,Cayman Is,New Zealand,Mexico,Kuwait,Guyana,Venezuela,Thailand,Japan,India,The British Virgin Islands,Greece,Suriname,Puerto Rico,Russia,Mozambique,Azerbaijan,Ghana | India,Latvia,Antigua and Barbuda,Cayman Is,Russia,Switzerland,Norfolk Island,Marshall Is Rep,Pakistan,Hungary,Cameroon,Sint Maarten,Bermuda,Kazakhstan,Bolivia,New Zealand,Sri Lanka,Kenya,Serbia and Montenegro | Australia,Costa Rica,Cayman Is,New Zealand,Mexico,Kuwait,Guyana,Venezuela,Thailand,Japan,India,The British Virgin Islands,Greece,Suriname,Puerto Rico,Russia,Mozambique,Azerbaijan,Ghana |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IronPlanet in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free IronPlanet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IronPlanet, you can click the app name below to view related reports, or you can find more info in ASOTools.