ISIC Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ISIC's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ISIC.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ISIC
App Name : ISIC
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : ISIC Association
Publisher : Instagram,Facebook,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Fotor - Photo Editor&Collage,Virus Cleaner 2019 - Antivirus, Cleaner Booster
Total creative ads during the time period : 349
Duration : 2,070
Popularity : 225,466
Check ASO Keywords of ISIC
2. ISIC’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ISIC in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ISIC in the recent period. As of 2021-03-03, among the ISIC‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.26%, Playable Ads category's proportion is 0.0%, Image category's proportion is 87.23%, Carousel category's proportion is 8.51%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, ISIC's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.0%,
Messenger's proportion is 24.35%,
Audience Network's proportion is 23.75%,
Facebook's proportion is 22.9%,
's proportion is .
In the date of 2021-03-03, ISIC‘s network with the most ads is Instagram and its proportion is 27.66%.
3. Top 3 Ad Creative Analysis of ISIC
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ISIC. We can see some advertising trends.
Top 1 Ad Creative of ISIC
Ad Details ：
Headline ：Student Discount Card
Text ：Study Abroad and Save Money with ISIC 📖
1,50,000+ discounts on travel, accommodation, forex, food and many more in 125 countries 😇
No needs to load money simply flash your ISIC card to get discounts👍
Top 2 Ad Creative of ISIC
Ad Details ：
Headline ：International Student Identity and Discount Card
Text ：Travelling Russia for Education? - Do not forget to get your ISIC!
Top 3 Ad Creative of ISIC
Ad Details ：
Headline ：
Text ：Hurry❗EXCLUSIVE OFFER❗ Apply for an ISIC card and enjoy discounts at every step ✔️The only globally recognized student ID ✔️Over 1,50,000 Discounts ✔️Valid in 125+ Countries ✔️ Endorsed by UNESCO & UNWTO ✔️No need to load money simply flash your ISIC card to get discounts.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 261 | 234 | 269 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 600 x 314 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 9 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | India | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ISIC in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ISIC's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ISIC, you can click the app name below to view related reports, or you can find more info in ASOTools.