Itaú Colombia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Itaú Colombia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Itaú Colombia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Itaú Colombia
App Name : Itaú Colombia
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Itau CorpBanca Colombia S.A.
Publisher : Instagram,Facebook
Total creative ads during the time period : 304
Duration : 129
Popularity : 26,978
Check ASO Keywords of Itaú Colombia
2. Itaú Colombia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Itaú Colombia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Itaú Colombia in the recent period. As of 2021-03-14, among the Itaú Colombia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Itaú Colombia's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.1%,
Audience Network's proportion is 25.07%,
Instagram's proportion is 24.94%,
Facebook's proportion is 24.89%,
's proportion is .
In the date of 2021-03-14, Itaú Colombia‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Itaú Colombia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Itaú Colombia. We can see some advertising trends.
Top 1 Ad Creative of Itaú Colombia
Ad Details ：
Headline ：Instala el App Itaú
Text ：Con una tarjeta 💳 de crédito Itaú 🧡, acumula millas para viajar a donde quieras. ¡Adquiere ahora tu tarjeta y viaja al destino del mes: Santa Marta 🏖️!
Top 2 Ad Creative of Itaú Colombia
Ad Details ：
Headline ：Instala el App Itaú
Text ：Con una tarjeta 💳 de crédito Itaú 🧡, acumula millas para viajar a donde quieras. ¡Adquiere ahora tu tarjeta y viaja al destino del mes: Santa Marta 🏖️!
Top 3 Ad Creative of Itaú Colombia
Ad Details ：
Headline ：Instala el App Itaú
Text ：Con una tarjeta 💳 de crédito Itaú 🧡, acumula millas para viajar a donde quieras. ¡Adquiere ahora tu tarjeta y viaja al destino del mes: Santa Marta 🏖️!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 44 | 44 | 44 |
| Popularity | 247 | 247 | 247 |
| Dimensions | 240 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Colombia | Colombia | Colombia |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Itaú Colombia in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Itaú Colombia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Itaú Colombia, you can click the app name below to view related reports, or you can find more info in ASOTools.