IZEA Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IZEA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IZEA.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IZEA

App Name : IZEA

Logo：

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : IZEA

Publisher : Instagram,Facebook,Notepad Cloud: Notes With Password Lock & Backup,Video Clip Video Editor, Music,狙击手射击冰岛生存3D - 斯瓦特刺客荣耀战争矫枉过正,Driving In City Train 2016

Total creative ads during the time period : 68

Duration : 678

Popularity : 10,057

Check ASO Keywords of IZEA

2. IZEA’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IZEA in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IZEA in the recent period. As of 2021-05-14, among the IZEA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-14, IZEA's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.3%,

Instagram's proportion is 25.3%,

Messenger's proportion is 25.3%,

Audience Network's proportion is 24.1%,

's proportion is .

In the date of 2021-05-14, IZEA‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of IZEA

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IZEA. We can see some advertising trends.

Top 1 Ad Creative of IZEA

Ad Details ：

Headline ：

Text ：#ad A cool summer treat your family will love, Neapolitan crepes. Made with chocolate crepe batter, fresh strawberries, whipped cream & served with creamy vanilla ice cream! Get the easy recipe here: https://lnk2.io/wPyRGFF

Graeter's Ice Cream Land O'Lakes Easy Home Meals #Easyhomemeals #crepes #coolfood #DairyandBeyond #RealFoodFrozen #nationalicecreammonth

Top 2 Ad Creative of IZEA

Ad Details ：

Headline ：

Text ：#ad [English/Español👇🏼]
🇱🇷Surprise your family & friends with this cool summer treat. Neapolitan crepes, packed with chocolate, vanilla & strawberry🍓, are oh so easy to make with natural ingredients from your fridge, freezer & pantry.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
How? Thin chocolate crepes made with cocoa powder & rich unsalted @landolakesktchn butter, filled with fresh strawberries & cream. Served with creamy @Graeters Madagascar Vanilla ice cream, an irresistible, dream dessert! Find the printable recipe in the link in my bio above👆🏼
🍓🍓🍓
🇲🇽Sorprende a tu familia con estas crepas napolitanas, un postre frío ideal para la temporada y hechas con ingredientes frescos de tu refrigerador, congelador y alacena.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
¿Cómo? crepas delgadas de chocolate, rellenas de fresas frescas con crema batida y servidas con helado de vainilla de Madagascar de Graeter's. ¡Un postre irresistible! Encuentra la receta imprimible en mi bio👆🏼
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#EasyHomeMeals https://lnk2.io/wqJltSs @_easyhomemeals #DairyandBeyond #RealFoodFrozen #CoolFood #AtHomeEasyMeals #crepes #crepas #crepelovers #instadesserts #chocolatecrepes #crepesrecipe #sweettoothforever #dessertsofinstagram #yummyyummy #deliciousness #strawberries #vanillaicecream #icecream #nationalicecreammonth #dessertsgram #dessertstory #chocolatte #chocolatey #chocolatedessert #finechocolate #chocolateworld #chocolovers #dessertbae #feedfeedchocolate

Top 3 Ad Creative of IZEA

Ad Details ：

Headline ：

Basic Info of Top 3 Ad Creative

	1st	2nd	3rd
Duration	139	139	139
Popularity	944	944	943
Dimensions	1500 x 1000	934 x 1066	934 x 1066
Creative Type	Image	Image	Image
Network	Facebook	Instagram	Facebook
Related Ads	1	1	1
Countries	United States	United States	United States
Language	English	English	English

Through the above analysis, we can see that the most effective channel for IZEA in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free IZEA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IZEA, you can click the app name below to view related reports, or you can find more info in ASOTools.

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ad analysis competitive intelligence Socialpeta Top Grossing Apps