Kapten Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kapten's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kapten.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kapten
App Name : Kapten
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Kapten
Publisher : Instagram,GulogGratis,POTO - Photo Collage Editor,appsGratis,Montage Video Musique,MySQL QueryDB Client,开箱模拟器 for 皇室战争,Fotor - Photo Editor&Collage
Total creative ads during the time period : 1,251
Duration : 1,831
Popularity : 98,749
Check ASO Keywords of Kapten
2. Kapten’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kapten in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kapten in the recent period. As of 2020-10-04, among the Kapten‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-04, Kapten's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-04, Kapten‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Kapten
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kapten. We can see some advertising trends.
Top 1 Ad Creative of Kapten
Ad Details ：
Headline ：⭐ Código KAP50P ⭐
Text ：Meet Kapten, the ride hailing app that cares about its users! Your benefits: an exclusive loyalty program, affordable fares fixed before ordering and a local and responsive customer service. Already more than 2 million loyal customers, and more than 20,000 drivers at your service! Available in Pa...
Top 2 Ad Creative of Kapten
Ad Details ：
Headline ：⭐ Código KAP50P ⭐
Text ：Meet Kapten, the ride hailing app that cares about its users! Your benefits: an exclusive loyalty program, affordable fares fixed before ordering and a local and responsive customer service. Already more than 2 million loyal customers, and more than 20,000 drivers at your service! Available in Pa...
Top 3 Ad Creative of Kapten
Ad Details ：
Headline ：⭐ Código KAP50P ⭐
Text ：Meet Kapten, the ride hailing app that cares about its users! Your benefits: an exclusive loyalty program, affordable fares fixed before ordering and a local and responsive customer service. Already more than 2 million loyal customers, and more than 20,000 drivers at your service! Available in Pa...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 147 | 146 | 114 |
| Popularity | 963 | 962 | 865 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | France,United States,Spain,Portugal | Spain,France,United States,Portugal | France,Portugal,United States,Spain |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Kapten in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Kapten's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kapten, you can click the app name below to view related reports, or you can find more info in ASOTools.