KCB Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KCB's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KCB.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KCB
App Name : KCB
Logo：
OS : Android
Network : Twitter,Instagram,Facebook
Developer : KCB BANK GROUP
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,Maps for Minecraft MCPE,TopBuzz: Notícias,Vídeos, GIFs,开箱模拟器 for 皇室战争
Total creative ads during the time period : 231
Duration : 2,133
Popularity : 17,757
Check ASO Keywords of KCB
2. KCB’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KCB in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KCB in the recent period. As of 2021-05-24, among the KCB‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, KCB's the proportion of networks impressions are placed like this:
Messenger's proportion is 43.53%,
Facebook's proportion is 35.89%,
Instagram's proportion is 20.58%,
's proportion is ,
's proportion is .
In the date of 2021-05-24, KCB‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of KCB
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KCB. We can see some advertising trends.
Top 1 Ad Creative of KCB
Ad Details ：
Headline ：KCB Group
Text ：We offer online banking to make simple & secure transactions from anywhere. KCB Internet banking allows you to check balances or get estatements online.
Top 2 Ad Creative of KCB
Ad Details ：
Headline ：KCB Group
Text ：We offer online banking to make simple & secure transactions from anywhere. KCB Internet banking allows you to check balances or get estatements online.
Top 3 Ad Creative of KCB
Ad Details ：
Headline ：KCB Group
Text ：We offer online banking to make simple & secure transactions from anywhere. KCB Internet banking allows you to check balances or get estatements online.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 70 | 70 | 70 |
| Popularity | 476 | 473 | 471 |
| Dimensions | 940 x 788 | 940 x 788 | 940 x 788 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Kenya | Kenya | Kenya |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for KCB in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free KCB's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KCB, you can click the app name below to view related reports, or you can find more info in ASOTools.