Khan Academy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Khan Academy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Khan Academy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Khan Academy
App Name : Khan Academy
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Khan Academy
Publisher : Instagram,Facebook,The Mole Concept Tutorial,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor&Collage,GulogGratis,Dictionary PCB [Phy-Che-Bio]
Total creative ads during the time period : 259
Duration : 1,905
Popularity : 24,862
Check ASO Keywords of Khan Academy
2. Khan Academy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Khan Academy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Khan Academy in the recent period. As of 2021-05-25, among the Khan Academy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Khan Academy's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, Khan Academy‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Khan Academy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Khan Academy. We can see some advertising trends.
Top 1 Ad Creative of Khan Academy
Ad Details ：
Headline ：100% FREE videos and exercises
Text ：Ever studied a concept 398,493 times and still gone blank? We feel you! Understand concepts easily with #KhanAcademy
Top 2 Ad Creative of Khan Academy
Ad Details ：
Headline ：Khanpeonato 2020
Text ：Professor, o Khanpeonato já começou, inscreva-se e motive seus alunos durante o ensino remoto.
Top 3 Ad Creative of Khan Academy
Ad Details ：
Headline ：Khanpeonato 2020
Text ：Professor, o Khanpeonato já começou, inscreva-se e motive seus alunos durante o ensino remoto.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 13 | 234 | 234 |
| Popularity | 999 | 965 | 963 |
| Dimensions | 640 x 640 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 6 | 4 | 4 |
| Countries | Canada,Australia,United States,United Kingdom | Brazil,Portugal,Angola | Brazil,Angola,Portugal |
| Language | English | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Khan Academy in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Khan Academy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Khan Academy, you can click the app name below to view related reports, or you can find more info in ASOTools.