KISS 104.1 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KISS 104.1's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KISS 104.1.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KISS 104.1
App Name : KISS 104.1
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Cox Media Group Inc.
Publisher : Instagram
Total creative ads during the time period : 34
Duration : 45
Popularity : 2,430
Check ASO Keywords of KISS 104.1
2. KISS 104.1’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KISS 104.1 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KISS 104.1 in the recent period. As of 2020-10-07, among the KISS 104.1‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-07, KISS 104.1's the proportion of networks impressions are placed like this:
Instagram's proportion is 93.42%,
Messenger's proportion is 6.58%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-07, KISS 104.1‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of KISS 104.1
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KISS 104.1. We can see some advertising trends.
Top 1 Ad Creative of KISS 104.1
Ad Details ：
Headline ：
Text ：KISS 104.1 has your chance to win $1000 to pay your bills! Listen weekdays at 8a, 10a, 12p, 2p and 5p for your chance to score $1000.
NO PURCH. NEC. 8/24/20–10/16/20. Open to US res. in station listening area, 18+. Data/msg. rates apply. Rules: bit.ly/rulesKISS
Top 2 Ad Creative of KISS 104.1
Ad Details ：
Headline ：
Text ：TREAT YOURSELF! You could win $1000 to Pay Your Bills, weekdays at 8a, 10a, 12p, 2p and 5p.
NO PURCH. NEC. 8/24/20–10/16/20. Open to US res. in station listening area, 18+. Data/msg. rates apply. Rules: bit.ly/rulesKISS
Top 3 Ad Creative of KISS 104.1
Ad Details ：
Headline ：
Text ：KISS 104.1 wants you to WORRY LESS! You could win $1000 to Pay Your Bills, weekdays at 8a, 10a, 12p, 2p and 5p.
NO PURCH. NEC. 8/24/20–10/16/20. Open to US res. in station listening area, 18+. Data/msg. rates apply. Rules: bit.ly/rulesKISS
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 37 | 37 | 37 |
| Popularity | 189 | 189 | 189 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for KISS 104.1 in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free KISS 104.1's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KISS 104.1, you can click the app name below to view related reports, or you can find more info in ASOTools.