Kiwi.com: Cheap Travel Deals Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kiwi.com: Cheap Travel Deals's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kiwi.com: Cheap Travel Deals.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kiwi.com: Cheap Travel Deals
App Name : Kiwi.com: Cheap Travel Deals
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Kiwi.com s.r.o
Publisher : Instagram,GulogGratis,Facebook,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,MakeupPlus - Virtual Makeup,OLX Classifieds
Total creative ads during the time period : 601
Duration : 1,182
Popularity : 75,327
Check ASO Keywords of Kiwi.com: Cheap Travel Deals
2. Kiwi.com: Cheap Travel Deals’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kiwi.com: Cheap Travel Deals in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kiwi.com: Cheap Travel Deals in the recent period. As of 2021-03-16, among the Kiwi.com: Cheap Travel Deals‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Kiwi.com: Cheap Travel Deals's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.84%,
Facebook's proportion is 25.91%,
Audience Network's proportion is 21.63%,
Messenger's proportion is 21.63%,
's proportion is .
In the date of 2021-03-16, Kiwi.com: Cheap Travel Deals‘s network with the most ads is Instagram and its proportion is 48.15%.
3. Top 3 Ad Creative Analysis of Kiwi.com: Cheap Travel Deals
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kiwi.com: Cheap Travel Deals. We can see some advertising trends.
Top 1 Ad Creative of Kiwi.com: Cheap Travel Deals
Ad Details ：
Headline ：Cestuj viac, plať menej
Text ：Kombinuj lety, vlaky a autobusy a cestuj podľa svojich predstáv. Rezervuj na Kiwi.com! ✈️ 🚆 🚌
Top 2 Ad Creative of Kiwi.com: Cheap Travel Deals
Ad Details ：
Headline ：Kiwi.com
Text ：Rezervuj si s našou Kiwi.com Guarantee, ktorá ťa ochráni pred meškaniami a zrušením letov. ✈️
Top 3 Ad Creative of Kiwi.com: Cheap Travel Deals
Ad Details ：
Headline ：Kiwi.com
Text ：Rezervuj si s našou Kiwi.com Guarantee, ktorá ťa ochráni pred meškaniami a zrušením letov. ✈️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 140 | 140 | 140 |
| Popularity | 928 | 927 | 927 |
| Dimensions | 600 x 314 | 600 x 315 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Slovak | Slovak | Slovak |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Kiwi.com: Cheap Travel Deals in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Kiwi.com: Cheap Travel Deals's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kiwi.com: Cheap Travel Deals, you can click the app name below to view related reports, or you can find more info in ASOTools.