Kmall Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kmall's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kmall.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kmall
App Name : Kmall
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : powercall Corporation
Publisher : Instagram,Treehouse Table,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Avira Antivirus 2020 - Virus Cleaner & VPN
Total creative ads during the time period : 786
Duration : 1,067
Popularity : 63,312
Check ASO Keywords of Kmall
2. Kmall’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kmall in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kmall in the recent period. As of 2021-03-16, among the Kmall‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 60.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Kmall's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Kmall‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Kmall
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kmall. We can see some advertising trends.
Top 1 Ad Creative of Kmall
Ad Details ：
Headline ：Предоплата за телефон
Text ：Международный звонок
Top 2 Ad Creative of Kmall
Ad Details ：
Headline ：Kmall
Text ：nhờ sự yêu thương và ửng hộ của quý khách, mua sắm Kmall đã đạt 50,000 lượt người mua.
Kmall App số 1 cho người VN tại HQ.
để báo đáp sự ủng hộ của quý khách cho Kmall,
Kmall xin tặng 5,000w với khách hàng tải Kmall
-thời gian : từ 8/12/2020 ~ 31/1/2021
- đối tượng : khách hàng lần đầu tiên tải Kmall
- ưu đãi : nhận 3,000w điểm thưởng mua sắm + 2,000 cash
nhanh tay nhận ưu đãi ngay bây giờ ~
Download :
https://play.google.com/store/apps/details?id=colmes.kmall
Top 3 Ad Creative of Kmall
Ad Details ：
Headline ：Kmall
Text ：“Kmall” ជាកម្មវិធីទិញទំនិញ No.1 សម្រាប់ប្រជាជនខ្មែរ នៅប្រទេសកូរ៉េ
ជាមួយនឹងការចាប់អារម្មណ៍ និងការស្រលាញ់របស់អ្នក ចំនួនអតិថិជនរបស់ Kmall បានកើនលើសពី ‘៥០,០០០ នាក់’។
ដូច្នេះដើម្បីអរគុណដល់អតិថិជន លោកអ្នកគ្រាន់តែទាញយកកម្មវិធី Kmall នឹងទទួលបាន ៥,០០០ វ៉ុន។
-រយៈពេល : 2020.12.8 ~ 2021.1.31
-សម្រាប់ : អតិថិជនទាញយកកម្មវិធី Kmall ដំបូង
-អត្ថប្រយោជន៍ : ពិន្ទុទិញទំនិញ ៣,០០០វ៉ុន + Cash ២,០០០ វ៉ុន
សូមទទួលយកអត្ថប្រយោជន៍នេះឥឡូវនេះ!
ទាញយកកម្មវិធី :
https://play.google.com/store/apps/details?id=colmes.kmall
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 88 | 83 | 82 |
| Popularity | 341 | 233 | 219 |
| Dimensions | 512 x 250 | 960 x 960 | 960 x 960 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 5 | 22 | 16 |
| Countries | Russia | Korea,Vietnam | Korea,Norway |
| Language | Russian | Vietnamese | Norwegian |
Through the above analysis, we can see that the most effective channel for Kmall in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Kmall's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kmall, you can click the app name below to view related reports, or you can find more info in ASOTools.