Knightscope Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Knightscope's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Knightscope.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Knightscope
App Name : Knightscope
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : Knightscope Inc
Publisher : Instagram,Facebook
Total creative ads during the time period : 266
Duration : 371
Popularity : 87,479
Check ASO Keywords of Knightscope
2. Knightscope’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Knightscope in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Knightscope in the recent period. As of 2021-03-15, among the Knightscope‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Knightscope's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.27%,
Instagram's proportion is 23.54%,
Messenger's proportion is 21.84%,
Audience Network's proportion is 21.35%,
's proportion is .
In the date of 2021-03-15, Knightscope‘s network with the most ads is Facebook and its proportion is 28.89%.
3. Top 3 Ad Creative Analysis of Knightscope
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Knightscope. We can see some advertising trends.
Top 1 Ad Creative of Knightscope
Ad Details ：
Headline ：Invest In The Future Of Security!
Text ：There are over 2 million individuals working in law enforcement and security in the U.S.
Knightscope is here to support these professionals in protecting the 328 million citizens of America.
Top 2 Ad Creative of Knightscope
Ad Details ：
Headline ：Invest In The Future Of Security!
Text ：There are over 2 million individuals working in law enforcement and security in the U.S.
Knightscope is here to support these professionals in protecting the 328 million citizens of America.
Top 3 Ad Creative of Knightscope
Ad Details ：
Headline ：Knightscope
Text ：VIDEO: Learn about #innovation in #publicsafety already happening today! The future is here.
https://youtu.be/6dlOXyFQulI
#securityrobot #police #lawenforcement #security #safety
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 289 | 334 | 271 |
| Popularity | 935 | 917 | 916 |
| Dimensions | 400 x 224 | 400 x 224 | 600 x 384 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 3 | 6 | 3 |
| Countries | United States,Canada,Australia,United Kingdom | United States,Canada,Australia,United Kingdom | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Knightscope in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Knightscope's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Knightscope, you can click the app name below to view related reports, or you can find more info in ASOTools.