Knives Out Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Knives Out's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Knives Out.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Knives Out
App Name : Knives Out
Logo：
OS : iOS
Network : Google Ads(Admob),TikTok Audience Network,UnityAds
Developer : NetEase Games
Publisher : Drift Mania Championship,Pixel Block Gun 3D,Monster Truck Parking Game Real Car Racing Games,Gas Station: Car Parking Sim
Total creative ads during the time period : 4,963
Duration : 1,211
Popularity : 433,654
Check ASO Keywords of Knives Out
2. Knives Out’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Knives Out in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Knives Out in the recent period. As of 2021-03-16, among the Knives Out‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.1%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Knives Out's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 82.67%,
TikTok Audience Network's proportion is 17.33%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Knives Out‘s network with the most ads is Google Ads(Admob) and its proportion is 93.1%.
3. Top 3 Ad Creative Analysis of Knives Out
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Knives Out. We can see some advertising trends.
Top 1 Ad Creative of Knives Out
Ad Details ：
Headline ：荒野行動-スマホ版バトロワ
Text ：これがスマホでできちゃうんです https://t.co/guam6n9TdT
Top 2 Ad Creative of Knives Out
Ad Details ：
Headline ：荒野行動-スマホ版バトロワ
Text ：荒野行動とは！！
Top 3 Ad Creative of Knives Out
Ad Details ：
Headline ：[新学期]イベント-景品沢山
Text ：[5v5小マップ]真っ向勝負
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 594 | 244 | 363 |
| Popularity | 999 | 996 | 996 |
| Dimensions | 1200 x 675 | 1280 x 720 | |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Knives Out in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Knives Out's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Knives Out, you can click the app name below to view related reports, or you can find more info in ASOTools.