Knives Out Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Knives Out’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Knives Out.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Knives Out

App Name : Knives Out

Logo

Knives Out-SocialPeta

OS : iOS

Network : Google Ads(Admob),TikTok Audience Network,Vungle

Developer : NetEase Games

Publisher : Drift Mania Championship,Pixel Block Gun 3D,Monster Truck Parking Game Real Car Racing Games,Gas Station: Car Parking Sim,Multi Level Parking Simulator,Trial Xtreme 4

Total creative ads during the time period : 4,335

Duration : 1,021

Popularity : 391,294

2. Knives Out’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Knives Out in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Knives Out in the recent period. As of 2020-09-07, among the Knives Out‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Knives Out’s the proportion of networks impressions are placed like this:

TikTok Audience Network’s proportion is 92.18%,

UnityAds’s proportion is 7.82%,

’s proportion is ,

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In the date of 2020-09-07, Knives Out‘s network with the most ads is TikTok Audience Network and its proportion is 71.43%.

3. Top 3 Ad Creative Analysis of Knives Out

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Knives Out. We can see some advertising trends.

Top 1 Ad Creative of Knives Out

Ad Details :

Headline :荒野行動-スマホ版バトロワ

Text :これがスマホでできちゃうんです https://t.co/guam6n9TdT

Top 2 Ad Creative of Knives Out

Ad Details :

Headline :荒野行動シーズン8

Text :ハロウィン限定衣装を入手

Top 3 Ad Creative of Knives Out

Ad Details :

Headline :荒野行動-スマホ版バトロワ

Text :荒野行動とは!!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 594 197 244
Popularity 999 996 996
Dimensions 406 x 720 1200 x 675
Creative Type Video Video Video
Network Twitter Google Ads(Admob) Twitter
Related Ads 1 1 1
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for Knives Out in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free Knives Out’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Knives Out, you can click the app name below to view related reports.