KNOOPS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KNOOPS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KNOOPS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KNOOPS
App Name : KNOOPS
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Lightspeed
Publisher : Instagram,Facebook
Total creative ads during the time period : 261
Duration : 223
Popularity : 44,816
Check ASO Keywords of KNOOPS
2. KNOOPS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KNOOPS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KNOOPS in the recent period. As of 2021-03-16, among the KNOOPS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.36%, Carousel category's proportion is 10.64%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, KNOOPS's the proportion of networks impressions are placed like this:
Audience Network's proportion is 30.82%,
Facebook's proportion is 29.61%,
Instagram's proportion is 19.79%,
Messenger's proportion is 19.79%,
's proportion is .
In the date of 2021-03-16, KNOOPS‘s network with the most ads is Audience Network and its proportion is 27.66%.
3. Top 3 Ad Creative Analysis of KNOOPS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KNOOPS. We can see some advertising trends.
Top 1 Ad Creative of KNOOPS
Ad Details ：
Headline ：Knoops chocolate drinks
Text ：Can we tempt you? Order your expertly crafted hot chocolate online today, from Knoops.
Top 2 Ad Creative of KNOOPS
Ad Details ：
Headline ：Knoops chocolate drinks
Text ：Can we tempt you? Order your expertly crafted hot chocolate online today, from Knoops.
Top 3 Ad Creative of KNOOPS
Ad Details ：
Headline ：Order online today
Text ：Your perfect hot chocolate is still waiting for you at Knoops. Order today and make it from the comfort of your own home.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 147 | 147 | 147 |
| Popularity | 963 | 963 | 963 |
| Dimensions | 1577 x 1051 | 1577 x 1051 | 1577 x 1051 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for KNOOPS in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free KNOOPS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KNOOPS, you can click the app name below to view related reports, or you can find more info in ASOTools.