KnowU Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KnowU’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KnowU.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KnowU
App Name : KnowU
Logo：
OS : iOS
Network : TikTok Audience Network,Audience Network,Facebook
Developer : Xingye Technology Co Ltd
Publisher :
Total creative ads during the time period : 259
Duration : 209
Popularity : 15,852
2. KnowU’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser KnowU in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KnowU in the recent period. As of 2020-09-07, among the KnowU‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, KnowU’s the proportion of networks impressions are placed like this:
TikTok Audience Network’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, KnowU‘s network with the most ads is TikTok Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of KnowU
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KnowU. We can see some advertising trends.
Top 1 Ad Creative of KnowU
Ad Details ：
Headline ：掌紋をスキャンして、運命を明らかにします!
Text ：掌紋をスキャンして、運命を明らかにします!
Top 2 Ad Creative of KnowU
Ad Details ：
Headline ：自分の手のひらを読めますか？クリックして復号化します！
Text ：自分の手のひらを読めますか？クリックして復号化します！
Top 3 Ad Creative of KnowU
Ad Details ：
Headline ：手相をみてみましょう
Text ：手相をみてみましょう
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 193 | 54 | 84 |
| Popularity | 305 | 160 | 146 |
| Dimensions | 720 x 1280 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | TikTok Audience Network | TikTok Audience Network | TikTok Audience Network |
| Related Ads | 15 | 2 | 6 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for KnowU in recent advertising is TikTok Audience Network, and the main creative type is Video.
In conclusion: The above is a free KnowU’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KnowU, you can click the app name below to view related reports.