Kobo Books Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kobo Books's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kobo Books.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kobo Books
App Name : Kobo Books
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Kobo Inc.
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,Murottal Alqur'an Karim,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Amalan Ibu Hamil Mp3
Total creative ads during the time period : 3,976
Duration : 1,764
Popularity : 1,033,332
Check ASO Keywords of Kobo Books
2. Kobo Books’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Kobo Books in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kobo Books in the recent period. As of 2021-03-15, among the Kobo Books‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.69%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.31%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Kobo Books's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.47%,
Audience Network's proportion is 33.06%,
Messenger's proportion is 33.06%,
Instagram's proportion is 0.41%,
's proportion is .
In the date of 2021-03-15, Kobo Books‘s network with the most ads is Facebook and its proportion is 34.62%.
3. Top 3 Ad Creative Analysis of Kobo Books
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kobo Books. We can see some advertising trends.
Top 1 Ad Creative of Kobo Books
Ad Details ：
Headline ：What Would You Do if Angels Were Evil?
Text ：Original, Magical, and Gripping. Read the award-winning series on Kobo!
Top 2 Ad Creative of Kobo Books
Ad Details ：
Headline ：Οδηγος επιβιωσης υποψηφιων οδηγων
Text ：Οι θεωρητικές ερωτήσεις πλέον είναι... παιχνιδάκι...
Top 3 Ad Creative of Kobo Books
Ad Details ：
Headline ：Il mentore
Text ：Una vittima diventata serial killer.
Un detective che non segue le regole.
Un’ossessione che dura da vent’anni.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 561 | 470 | 259 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 754 x 1200 | 1000 x 621 | 1738 x 1333 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | Greece | San Marino,Switzerland,Italy |
| Language | English | NA | Italian |
Through the above analysis, we can see that the most effective channel for Kobo Books in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Kobo Books's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kobo Books, you can click the app name below to view related reports, or you can find more info in ASOTools.