Kobo Books Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Kobo Books’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Kobo Books.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Kobo Books
App Name : Kobo Books
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Kobo Inc.
Publisher : PhotoGrid - Pic Collage Maker,Murottal Alqur'an Karim,100 Tahun Setelah Aku Mati (Kaskus sfth),BeautyPlus - Easy Photo Editor Selfie Camera,Amalan Ibu Hamil Mp3,YouCam Nails - Manicure Salon for Custom Nail Art,Block Puzzle Jewel Legend
Total creative ads during the time period : 3,633
Duration : 1,575
Popularity : 854,726
2. Kobo Books’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Kobo Books in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Kobo Books in the recent period. As of 2020-09-07, among the Kobo Books‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Kobo Books’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 54.42%,
Messenger’s proportion is 45.58%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Kobo Books‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Kobo Books
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Kobo Books. We can see some advertising trends.
Top 1 Ad Creative of Kobo Books
Ad Details ：
Headline ：Love Audiobooks? This is for You.
Top 2 Ad Creative of Kobo Books
Ad Details ：
Headline ：Love Audiobooks?
Text ：All of Libby Hellmann's crime thrillers are available as audiobooks. Check them out now.
Top 3 Ad Creative of Kobo Books
Ad Details ：
Headline ：Danger chased Laura to Evers, TX, but what she found there showed her that love might be worth gambling on again.
Text ：Read "Love and Protect a small town romantic suspense novel" by Lori Ryan with Rakuten Kobo. A woman with no one to trust. A man hell bent on making sure he never lets her down. The monster Laura Kensington marrie...
Basic Info of Top 3 Ad Creative
|Dimensions||1080 x 1080||1080 x 1080||1000 x 667|
|Countries||Australia,United States,United Kingdom,Canada||Australia,United States,United Kingdom,Canada||Australia|
Through the above analysis, we can see that the most effective channel for Kobo Books in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Kobo Books’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Kobo Books, you can click the app name below to view related reports.