KOHO: Personal Finance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KOHO: Personal Finance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KOHO: Personal Finance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KOHO: Personal Finance
App Name : KOHO: Personal Finance
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Koho Financial
Publisher : Instagram,梦幻花园 (Gardenscapes),GulogGratis,Facebook,Fotor - Photo Editor&Collage,Montage Video Musique
Total creative ads during the time period : 276
Duration : 1,173
Popularity : 56,147
Check ASO Keywords of KOHO: Personal Finance
2. KOHO: Personal Finance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KOHO: Personal Finance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KOHO: Personal Finance in the recent period. As of 2021-03-13, among the KOHO: Personal Finance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, KOHO: Personal Finance's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.9%,
Audience Network's proportion is 24.62%,
Instagram's proportion is 21.96%,
Messenger's proportion is 19.52%,
's proportion is .
In the date of 2021-03-13, KOHO: Personal Finance‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of KOHO: Personal Finance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KOHO: Personal Finance. We can see some advertising trends.
Top 1 Ad Creative of KOHO: Personal Finance
Ad Details ：
Headline ：Save While You Spend
Text ：Smart shopping? It's a thing with KOHO.
So is, no hidden fees, and unique cashback offers at certain retailers.
Plus, a sweet Virtual Card for all your online shopping.
Top 2 Ad Creative of KOHO: Personal Finance
Ad Details ：
Headline ：Save While You Spend
Text ：Smart shopping? It's a thing with KOHO.
So is, no hidden fees, and unique cashback offers at certain retailers.
Plus, a sweet Virtual Card for all your online shopping.
Top 3 Ad Creative of KOHO: Personal Finance
Ad Details ：
Headline ：KOHO: Personal Finance
Text ：Financial stability has never looked better. Join KOHO today and up your finance game.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 351 | 113 | 319 |
| Popularity | 996 | 978 | 970 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 4 | 8 |
| Countries | Canada | Canada | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for KOHO: Personal Finance in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free KOHO: Personal Finance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KOHO: Personal Finance, you can click the app name below to view related reports, or you can find more info in ASOTools.