Konga Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Konga's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Konga.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Konga
App Name : Konga
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Konga Online Shopping Limited
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Blue Light Filter - Night Mode, Night Shift,烹饪游戏做冰淇淋
Total creative ads during the time period : 3,054
Duration : 2,267
Popularity : 806,086
Check ASO Keywords of Konga
2. Konga’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Konga in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Konga in the recent period. As of 2021-03-15, among the Konga‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Konga's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Konga‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Konga
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Konga. We can see some advertising trends.
Top 1 Ad Creative of Konga
Ad Details ：
Headline ：Torre
Text ：Sales of various house decors, exquisite furniture for, backpacks, jewelry, kids clothing, kids shoes, ladies shoes and many more
Top 2 Ad Creative of Konga
Ad Details ：
Headline ：Tiger Head International Resources Company Limited
Text ：Some sites where our lights are being used, while some are still under construction eg.The Next Cash and Carry Shopping Mall Port Harcourt. Green environmental protection Saving Nigeria from power issues. Join us and Nigeria to save energy.
Top 3 Ad Creative of Konga
Ad Details ：
Headline ：Premium Cables & Chargers
Text ：FREE SHIPPING Abuja & other select locations
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,069 | 947 | 456 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 762 x 400 | 1080 x 565 | 1280 x 720 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Nigeria | Nigeria | Nigeria |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Konga in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Konga's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Konga, you can click the app name below to view related reports, or you can find more info in ASOTools.