Konga Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Konga’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Konga.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Konga

App Name : Konga



OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Konga Online Shopping Limited

Publisher : Korean Food Recipes - 10k Recipes,BeautyPlus - Easy Photo Editor Selfie Camera,Blue Light Filter,烹饪游戏做冰淇淋,Italian Chef Pizza Maker,Tranca Online,加密相册-加密保护隐私照片视频账号日记通讯录&密码锁住文件

Total creative ads during the time period : 2,212

Duration : 2,078

Popularity : 729,300

2. Konga’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Konga in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Konga in the recent period. As of 2020-09-07, among the Konga‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 26.19%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 71.43%, Carousel category’s proportion is 2.38%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Konga’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 28.43%,

Messenger’s proportion is 28.34%,

Facebook’s proportion is 27.23%,

Audience Network’s proportion is 16.0%,

’s proportion is .

In the date of 2020-09-07, Konga‘s network with the most ads is Instagram and its proportion is 28.57%.

3. Top 3 Ad Creative Analysis of Konga

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Konga. We can see some advertising trends.

Top 1 Ad Creative of Konga

Ad Details :

Headline :Konga EZ

Text :

Top 2 Ad Creative of Konga

Ad Details :

Headline :Buy Online

Text :

Top 3 Ad Creative of Konga

Ad Details :

Headline :Premium Cables & Chargers

Text :FREE SHIPPING Abuja & other select locations

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 628 784 456
Popularity 999 999 999
Dimensions 920 x 335 1920 x 1080 1280 x 720
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Philippines Turkey Nigeria
Language Filipino Turkish English

Through the above analysis, we can see that the most effective channel for Konga in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Konga’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Konga, you can click the app name below to view related reports.