La Redoute Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the La Redoute's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps La Redoute.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of La Redoute
App Name : La Redoute
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : La Redoute
Publisher : Fotor - Photo Editor&Collage,Instagram,OLX Classifieds,MySQL QueryDB Client,Facebook,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 8,587
Duration : 1,939
Popularity : 827,663
Check ASO Keywords of La Redoute
2. La Redoute’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser La Redoute in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of La Redoute in the recent period. As of 2021-03-16, among the La Redoute‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 5.26%, Playable Ads category's proportion is 0.0%, Image category's proportion is 73.68%, Carousel category's proportion is 21.05%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, La Redoute's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.82%,
Instagram's proportion is 28.09%,
Messenger's proportion is 18.55%,
Audience Network's proportion is 18.54%,
's proportion is .
In the date of 2021-03-16, La Redoute‘s network with the most ads is Facebook and its proportion is 26.32%.
3. Top 3 Ad Creative Analysis of La Redoute
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of La Redoute. We can see some advertising trends.
Top 1 Ad Creative of La Redoute
Ad Details ：
Headline ：
Text ：Há todo um novo mundo à sua espera.
Instale agora a nossa app e deixe-se levar pelo melhor da moda e casa.
Top 2 Ad Creative of La Redoute
Ad Details ：
Headline ：Zapatillas Suede Classic +
Text ：{{product.custom_label_3}}
Top 3 Ad Creative of La Redoute
Ad Details ：
Headline ：La Redoute
Text ：Entre no mundo La Redoute com a nossa app.
Simples, fácil e prática.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 375 | 255 | 515 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 600 x 600 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Portugal | Peru,Venezuela,Paraguay,Argentina,Mexico,Colombia,Spain,Cuba,Chile,Panama | Portugal |
| Language | Portuguese | Spanish | Portuguese |
Through the above analysis, we can see that the most effective channel for La Redoute in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free La Redoute's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to La Redoute, you can click the app name below to view related reports, or you can find more info in ASOTools.