LASO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LASO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LASO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LASO
App Name : LASO
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : LASO Health
Publisher : Instagram
Total creative ads during the time period : 22
Duration : 179
Popularity : 3,471
Check ASO Keywords of LASO
2. LASO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LASO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LASO in the recent period. As of 2020-12-28, among the LASO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-28, LASO's the proportion of networks impressions are placed like this:
Messenger's proportion is 50.89%,
Instagram's proportion is 49.11%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-28, LASO‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of LASO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LASO. We can see some advertising trends.
Top 1 Ad Creative of LASO
Ad Details ：
Headline ：Get the App. Get Tested.
Text ：Get tested and find peace of mind. We remove all the barriers and connect you to a nearby provider to get tested for COVID-19 as soon as possible. No run-around, no hassle, no hidden costs. That’s healthcare on your terms.
Top 2 Ad Creative of LASO
Ad Details ：
Headline ：Get the App. Get Tested.
Text ：Get tested and find peace of mind. We remove all the barriers and connect you to a nearby provider to get tested for COVID-19 as soon as possible. No run-around, no hassle, no hidden costs. That’s healthcare on your terms.
Top 3 Ad Creative of LASO
Ad Details ：
Headline ：Testing on your terms.
Text ：The LASO mobile application connects Patients and Providers directly to ensure better access, price transparency, and the most competitive cash prices for everything from routine physical exams to labs and MRI's. Operating much like a "mobile concierge doctor", the LASO app allows the user to: - bro...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 59 | 59 | 59 |
| Popularity | 395 | 392 | 389 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LASO in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free LASO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LASO, you can click the app name below to view related reports, or you can find more info in ASOTools.