Last Day on Earth: Survival Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Last Day on Earth: Survival’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Last Day on Earth: Survival.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Last Day on Earth: Survival

App Name : Last Day on Earth: Survival

Logo

Last Day on Earth: Survival-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Andrey Pryakhin

Publisher : Drift Mania Championship,Pixel Block Gun 3D,4x4 Mountain Racer,Farmer Sim 2015,Monster Truck Parking Game Real Car Racing Games,Royale Summoners - War Of Dragon And Monster,Air Base Strike

Total creative ads during the time period : 2,332

Duration : 1,162

Popularity : 185,575

2. Last Day on Earth: Survival’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Last Day on Earth: Survival in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Last Day on Earth: Survival in the recent period. As of 2020-09-07, among the Last Day on Earth: Survival‘s ad creative, the Html category’s proportion is 9.76%, Video category’s proportion is 80.49%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 4.88%, Carousel category’s proportion is 4.88%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Last Day on Earth: Survival’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 48.62%,

Facebook’s proportion is 29.52%,

Audience Network’s proportion is 21.86%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Last Day on Earth: Survival‘s network with the most ads is Google Ads(Admob) and its proportion is 43.9%.

3. Top 3 Ad Creative Analysis of Last Day on Earth: Survival

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Last Day on Earth: Survival. We can see some advertising trends.

Top 1 Ad Creative of Last Day on Earth: Survival

Ad Details :

Headline :Last day on earth

Text :

Top 2 Ad Creative of Last Day on Earth: Survival

Ad Details :

Headline :Build and defend the base

Text :Build a shelter and try to survive in the world of zombies

Top 3 Ad Creative of Last Day on Earth: Survival

Ad Details :

Headline :Last day on earth

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 175 161 140
Popularity 991 982 954
Dimensions 1080 x 1080 360 x 360 1080 x 1080
Creative Type Video Video Video
Network Facebook Google Ads(Admob) Facebook
Related Ads 1 1 1
Countries Yemen,France,Norway,Belgium,DR Congo,Libyan Arab Jm,New Zealand,Cote d'lvoire,Marshall Is Rep,Gambia,Liberia,Myanmar,Tuvalu,Denmark,Australia,Saint Barthélemy,United Kingdom,Germany,Latvia Australia,United States,Canada,United Kingdom Libyan Arab Jm,United Kingdom,Finland,Myanmar,Lebanon,Liberia,Gambia,Guam,Malawi,Austria,Bosnia Hercegovina,Nepal,Nigeria,Belgium,Yemen,Latvia,Nauru,Saint Barthélemy,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Last Day on Earth: Survival in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Last Day on Earth: Survival’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Last Day on Earth: Survival, you can click the app name below to view related reports.