Last Day on Earth: Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Last Day on Earth: Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Last Day on Earth: Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Last Day on Earth: Survival
App Name : Last Day on Earth: Survival
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Andrey Pryakhin
Publisher : Instagram,Drift Mania Championship,Pixel Block Gun 3D,Facebook,4x4 Mountain Racer,Farmer Sim 2015
Total creative ads during the time period : 2,838
Duration : 1,351
Popularity : 380,656
Check ASO Keywords of Last Day on Earth: Survival
2. Last Day on Earth: Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Last Day on Earth: Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Last Day on Earth: Survival in the recent period. As of 2021-03-15, among the Last Day on Earth: Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Last Day on Earth: Survival's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.86%,
Instagram's proportion is 24.83%,
Audience Network's proportion is 23.66%,
Messenger's proportion is 23.64%,
's proportion is .
In the date of 2021-03-15, Last Day on Earth: Survival‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Last Day on Earth: Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Last Day on Earth: Survival. We can see some advertising trends.
Top 1 Ad Creative of Last Day on Earth: Survival
Ad Details ：
Headline ：Last day on earth
Text ：
Top 2 Ad Creative of Last Day on Earth: Survival
Ad Details ：
Headline ：Last day on earth
Text ：
Top 3 Ad Creative of Last Day on Earth: Survival
Ad Details ：
Headline ：Last day on earth
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 348 | 348 | 339 |
| Popularity | 998 | 998 | 997 |
| Dimensions | 400 x 400 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Germany,Botswana,United Kingdom,United States,Austria,Belgium,Norway,Canada,France,Netherlands,New Zealand,Australia | United Kingdom,Czech,Germany,Austria,United States,Botswana,Denmark,France,Norway,Netherlands,Belgium,Canada,New Zealand,Australia | Austria,United Kingdom,Germany,United States,Botswana,Belgium,Norway,Australia,New Zealand,Canada,France,Netherlands |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Last Day on Earth: Survival in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Last Day on Earth: Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Last Day on Earth: Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.