Last Island of Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Last Island of Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Last Island of Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Last Island of Survival
App Name : Last Island of Survival
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : HK HERO ENTERTAINMENT CO.
Publisher : Instagram,合金機兵:重裝坦克,Facebook,Tube Tycoon Simulator - Tapper,Pixel Block Gun 3D,Rail Rush
Total creative ads during the time period : 1,620
Duration : 465
Popularity : 254,453
Check ASO Keywords of Last Island of Survival
2. Last Island of Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Last Island of Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Last Island of Survival in the recent period. As of 2021-03-15, among the Last Island of Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Last Island of Survival's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.15%,
Instagram's proportion is 27.07%,
Messenger's proportion is 21.48%,
Audience Network's proportion is 17.3%,
's proportion is .
In the date of 2021-03-15, Last Island of Survival‘s network with the most ads is Facebook and its proportion is 27.78%.
3. Top 3 Ad Creative Analysis of Last Island of Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Last Island of Survival. We can see some advertising trends.
Top 1 Ad Creative of Last Island of Survival
Ad Details ：
Headline ：
Text ：เอาชีวิตรอดในดินแดนรกร้าง สนามทดสอบ ต่อสู้เอาตัวรอด
รวมฟีเจอร์ทั้งหมดในเกมเดียว
👇👇👇
Top 2 Ad Creative of Last Island of Survival
Ad Details ：
Headline ：Download Now！！
Text ：Выживание в пустыне, Песочница, Королевская битва. Все функции в одной игре !!! Ознакомьтесь с правилами последнего дня: выживание.😎😎😎
Top 3 Ad Creative of Last Island of Survival
Ad Details ：
Headline ：
Text ：Выживание в пустыне, Песочница, Королевская битва. Все функции в одной игре !!! Ознакомьтесь с правилами последнего дня: выживание.😎😎😎
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 334 | 334 | 310 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 3 | 3 | 1 |
| Countries | Brazil,Russia,Thailand,United States | United States,Malaysia,Ukraine,Russia,Brazil,Thailand,Morocco,Egypt,Ecuador,Romania,Slovak,Portugal | Russia |
| Language | Thai | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Last Island of Survival in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Last Island of Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Last Island of Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.