Last Kingdom: Defense Competitive Intelligence|Ad Analysis by SocialPeta

Last Kingdom: Defense Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Last Kingdom: Defense's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Last Kingdom: Defense.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Last Kingdom: Defense

App Name : Last Kingdom: Defense

Logo

Last Kingdom: Defense-SocialPeta

OS : Android

Network : Audience Network,Instagram,Messenger

Developer : Studio Ampersand

Publisher : Instagram,Facebook

Total creative ads during the time period : 173

Duration : 131

Popularity : 17,769

Check ASO Keywords of Last Kingdom: Defense

2. Last Kingdom: Defense’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Last Kingdom: Defense in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Last Kingdom: Defense in the recent period. As of 2021-03-15, among the Last Kingdom: Defense‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Last Kingdom: Defense's the proportion of networks impressions are placed like this:

Messenger's proportion is 25.3%,

Instagram's proportion is 25.2%,

Audience Network's proportion is 24.8%,

Facebook's proportion is 24.7%,

's proportion is .

In the date of 2021-03-15, Last Kingdom: Defense‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Last Kingdom: Defense

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Last Kingdom: Defense. We can see some advertising trends.

Top 1 Ad Creative of Last Kingdom: Defense

Ad Details :

Headline :라스트 킹덤: 디펜스

Text :마지막 생존을 위한 디펜스가 시작됩니다.
최후의 영웅들과 군대로 방어하세요!

Top 2 Ad Creative of Last Kingdom: Defense

Ad Details :

Headline :라스트 킹덤: 디펜스

Text :마지막 생존을 위한 디펜스가 시작됩니다.
최후의 영웅들과 군대로 방어하세요!

Top 3 Ad Creative of Last Kingdom: Defense

Ad Details :

Headline :라스트 킹덤: 디펜스

Text :마지막 생존을 위한 디펜스가 시작됩니다.
최후의 영웅들과 군대로 방어하세요!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 68 68 68
Popularity 281 275 263
Dimensions 426 x 426 426 x 426 426 x 426
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 2 2 2
Countries Korea Korea Korea
Language Korean Korean Korean

Through the above analysis, we can see that the most effective channel for Last Kingdom: Defense in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Last Kingdom: Defense's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Last Kingdom: Defense, you can click the app name below to view related reports, or you can find more info in ASOTools.