Lazada Seller Center - Online Selling! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lazada Seller Center - Online Selling!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lazada Seller Center - Online Selling!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lazada Seller Center - Online Selling!
App Name : Lazada Seller Center - Online Selling!
Logo：
OS : Android
Network : Audience Network,Instagram,Facebook
Developer : Lazada Mobile
Publisher : Instagram,Blue Light Filter - Night Mode, Night Shift,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),GulogGratis,Light Bible: Daily Verses, Prayer, Audio Bible,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 198
Duration : 1,024
Popularity : 32,572
Check ASO Keywords of Lazada Seller Center - Online Selling!
2. Lazada Seller Center - Online Selling!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lazada Seller Center - Online Selling! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lazada Seller Center - Online Selling! in the recent period. As of 2021-02-25, among the Lazada Seller Center - Online Selling!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-25, Lazada Seller Center - Online Selling!'s the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-25, Lazada Seller Center - Online Selling!‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Lazada Seller Center - Online Selling!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lazada Seller Center - Online Selling!. We can see some advertising trends.
Top 1 Ad Creative of Lazada Seller Center - Online Selling!
Ad Details ：
Headline ：Mayette Makes It Big With Plus-Size Fashion
Text ：She's a single mom, a full-time office manager, and a Lazada seller. How does this supermom go the extra mile for her family? Watch this video to follow a day in the life of Yza Dime, the owner of MustHave PH!
Top 2 Ad Creative of Lazada Seller Center - Online Selling!
Ad Details ：
Headline ：Jason: Former OFW Becomes Full-Time Family Man
Text ：After years working abroad, Jason decided to return home to the Philippines. He could no longer stand being away from his family. Today, he works as the marketing head for Shoppiyo, an ecommerce company with five stores on Lazada. Watch this video to step into a day in the life of this full-time family man!
Top 3 Ad Creative of Lazada Seller Center - Online Selling!
Ad Details ：
Headline ：Start your online business today!
Text ：Keep moving and take your business a step further with Lazada! 📈 Reach more customers...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 13 | 187 |
| Popularity | 994 | 968 | 713 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 421 x 748 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 84 |
| Countries | United Kingdom,Canada,United States,Australia | Australia,United States,United Kingdom,Canada | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lazada Seller Center - Online Selling! in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lazada Seller Center - Online Selling!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lazada Seller Center - Online Selling!, you can click the app name below to view related reports, or you can find more info in ASOTools.