Lazy Master Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lazy Master's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lazy Master.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lazy Master
App Name : Lazy Master
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : LINE UP Corporation
Publisher : Instagram,Zombie Hive,Real Shooting Training School,Random Guess,Kings Kollege: Nambers,Free Bubble Shooter,Smart Flashlight - Torch - Flashlight On Shake,Brick Aimer
Total creative ads during the time period : 366
Duration : 133
Popularity : 34,388
Check ASO Keywords of Lazy Master
2. Lazy Master’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lazy Master in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lazy Master in the recent period. As of 2020-11-09, among the Lazy Master‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 73.68%, Playable Ads category's proportion is 0.0%, Image category's proportion is 21.05%, Carousel category's proportion is 5.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-09, Lazy Master's the proportion of networks impressions are placed like this:
Facebook's proportion is 66.42%,
Messenger's proportion is 18.3%,
Instagram's proportion is 11.12%,
Audience Network's proportion is 4.15%,
's proportion is .
In the date of 2020-11-09, Lazy Master‘s network with the most ads is Facebook and its proportion is 31.58%.
3. Top 3 Ad Creative Analysis of Lazy Master
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lazy Master. We can see some advertising trends.
Top 1 Ad Creative of Lazy Master
Ad Details ：
Headline ：Enjoy simulation RPG with auto-battle
Text ：
Top 2 Ad Creative of Lazy Master
Ad Details ：
Headline ：Enjoy simulation RPG with auto-battle
Text ：Don't waste your time on grinding.
Level up heroes quickly and locate them wisely.
Let heroes fight for you.
Top 3 Ad Creative of Lazy Master
Ad Details ：
Headline ：Enjoy simulation RPG with auto-battle
Text ：Don't waste your time on grinding.
Level up heroes quickly and locate them wisely.
Let heroes fight for you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 80 | 79 |
| Popularity | 700 | 617 | 616 |
| Dimensions | 400 x 224 | 426 x 426 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands,Spain,Denmark,United States,Sweden,France,Norway | Netherlands,France,Spain,Denmark,Sweden,United States,Norway | United States,Sweden,Netherlands,Norway,Spain,France,Denmark |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lazy Master in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Lazy Master's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lazy Master, you can click the app name below to view related reports, or you can find more info in ASOTools.