Le Temps Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Le Temps's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Le Temps.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Le Temps
App Name : Le Temps
Logo：
OS : Android
Network : Facebook,YouTube
Developer : Le Temps
Publisher :
Total creative ads during the time period : 6
Duration : 224
Popularity : 426
Check ASO Keywords of Le Temps
2. Le Temps’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Le Temps in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Le Temps in the recent period. As of 2021-02-02, among the Le Temps‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-02, Le Temps's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-02, Le Temps‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Le Temps
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Le Temps. We can see some advertising trends.
Top 1 Ad Creative of Le Temps
Ad Details ：
Headline ：Offres spéciales Digital & Week-end
Text ：Abonnez-vous à l'offre Digital & Week-end qui vous convient !
Top 2 Ad Creative of Le Temps
Ad Details ：
Headline ：Découvrez les thèmes de cette édition anniversaire
Text ：À l'occasion du 50ème anniversaire du droit de vote des femmes en Suisse, nous avons à cœur de partager avec vous notre édition spéciale anniversaire du samedi 6 février. Le Temps s’engage avec conviction pour l’égalité, une des causes que nous défendons dans notre média. Nous avons ainsi le plaisir de proposer exclusivement à toutes les femmes 4 offres d'abonnements spécialement conçues pour vous, valables jusqu'au 2 février à minuit! Par ailleurs, Le Temps s'associe à la plateforme Film Live Streaming et vous invite à (re)découvrir le film «L'Ordre divin» le 6 février à 20h15, interview et chat en direct avec Petra Volpe, la réalisatrice, menés par la rédaction du Temps.
Top 3 Ad Creative of Le Temps
Ad Details ：
Headline ：Recevez Le Temps Chaque Jour
Text ：Découvrez l'Abonnement Digital Entreprise et Bénéficiez de Tarifs Attractifs.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 56 | 1 | 1 |
| Popularity | 169 | 53 | 51 |
| Dimensions | 1080 x 1080 | 720 x 387 | 200 x 200 |
| Creative Type | Image | Image | Image |
| Network | YouTube | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Switzerland | Switzerland | Switzerland |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Le Temps in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Le Temps's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Le Temps, you can click the app name below to view related reports, or you can find more info in ASOTools.