LELKA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LELKA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LELKA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LELKA
App Name : LELKA
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : mysoftwarelab gmbh
Publisher : Instagram,Facebook
Total creative ads during the time period : 31
Duration : 452
Popularity : 5,576
Check ASO Keywords of LELKA
2. LELKA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LELKA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LELKA in the recent period. As of 2021-05-23, among the LELKA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, LELKA's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.28%,
Facebook's proportion is 49.72%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, LELKA‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of LELKA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LELKA. We can see some advertising trends.
Top 1 Ad Creative of LELKA
Ad Details ：
Headline ：Sichere Dir schnell 25% Neukundenrabatt!
Text ：❗Bleib zu Hause, Lelka bringt´s❗
Zusätzlich gibts 25% auf den ersten Einkauf 🎉
Wir liefern Dir deinen Einkauf in 120min aus allen Märkten (REWE, Aldi, Edeka, Kaufland, Lidl, Penny, Netto und Norma) #stayhome
Top 2 Ad Creative of LELKA
Ad Details ：
Headline ：Sichere Dir schnell 25% Neukundenrabatt!
Text ：❗Bleib zu Hause, Lelka bringt´s❗
Zusätzlich gibts 25% auf den ersten Einkauf 🎉
Wir liefern Dir deinen Einkauf in 120min aus allen Märkten (REWE, Aldi, Edeka, Kaufland, Lidl, Penny, Netto und Norma) #stayhome
Top 3 Ad Creative of LELKA
Ad Details ：
Headline ：Lelka liefert lokal!
Text ：Deine Einkäufe aus allen Märkten in Frankfurt, in 120 Minuten bis zur Wohnungstür? Lelka macht es möglich! 😍 Unsere Shopper kaufen für dich ein!💪 Als Neukunde bekommst Du sogar 25% Rabatt auf die erste Bestellung❗️❗️❗️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 164 | 164 | 97 |
| Popularity | 452 | 452 | 347 |
| Dimensions | 400 x 400 | 400 x 400 | 1365 x 2048 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 4 | 4 | 2 |
| Countries | Germany | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for LELKA in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free LELKA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LELKA, you can click the app name below to view related reports, or you can find more info in ASOTools.