Lenskart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lenskart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lenskart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lenskart
App Name : Lenskart
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Lenskart
Publisher : Instagram,Facebook,Opti Care - Blue light Filter,Color Blindness Test
Total creative ads during the time period : 563
Duration : 157
Popularity : 63,478
Check ASO Keywords of Lenskart
2. Lenskart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lenskart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lenskart in the recent period. As of 2021-03-15, among the Lenskart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 3.03%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.94%, Carousel category's proportion is 3.03%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lenskart's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.76%,
Audience Network's proportion is 24.88%,
Facebook's proportion is 24.77%,
Messenger's proportion is 24.59%,
's proportion is .
In the date of 2021-03-15, Lenskart‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lenskart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lenskart. We can see some advertising trends.
Top 1 Ad Creative of Lenskart
Ad Details ：
Headline ：Blue Light Filtering Glasses
Text ：Spending too much time on screen?
Get blue light filter glasses, Buy 1 Get 1 Free!
✅ 1 Year warranty
✅ Easy Exchange or Refund
✅ Free Shipping
Top 2 Ad Creative of Lenskart
Ad Details ：
Headline ：Blue Light Filtering Glasses
Text ：Spending too much time on screen?
Protect your eyes form harmful blue light. Get blue light filter glasses, Buy 1 Get 1 Free!
✅ 1 Year warranty
✅ Easy Exchange or Refund
✅ Free Shipping
Top 3 Ad Creative of Lenskart
Ad Details ：
Headline ：Blue Light Filtering Glasses
Text ：Spending too much time on screen?
Get blue light filter glasses, Buy 1 Get 1 Free!
✅ 1 Year warranty
✅ Easy Exchange or Refund
✅ Free Shipping
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 113 | 113 | 113 |
| Popularity | 397 | 395 | 395 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 3 | 3 | 3 |
| Countries | United Arab Emirates,United States | United Arab Emirates,United States | United Arab Emirates,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lenskart in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Lenskart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lenskart, you can click the app name below to view related reports, or you can find more info in ASOTools.